Packaging In Brief: Blue Hawk
Posted: August 29, 2012 Filed under: Architecture & The Built Environment, Packaging | Tags: Art, branding, design, foil, graphic design, home improvement, in brief, logo, Lowe, opinion, packaging news, paint brush, review, structural design, typography, varnish, visual identity Leave a comment »
As part of an identity and packaging overhaul of three of US home improvement store Lowe’s product lines, an extensive process that included naming, brand language and architecture, in-store media, packaging extensions to 250+ items, production, brand guidelines and photography, design studio United were tasked with developing the Blue Hawk brand into a proposition with more contractor credibility.
