Logo and Branding: Lucy’s Fried Chicken
Posted: February 9, 2012 Filed under: Food & Drink, Logos & Branding | Tags: Art, austin, bar, branding, food, graphic, identity, logo, logo-type, Lucy's friend chicken, menu, news, Pentagram, review, stationary 2 Comments »
Lucy’s is an Austin (TX) based fried chicken and oyster bar/restaurant owned by James and Cristina Holmes situated on South Congress Avenue. Named after the owners’ grandmother and daughter, Lucy’s is the second of two restaurants following the earlier success of their more upscale restaurant, Olivia. Lucy’s identity, created by international design agency Pentagram, revolves around a simple, retro script logo-type, egg monogram and illustrated character executed as a neon sign.
