Logo and Branding: Highpark
Posted: April 10, 2013 Filed under: Architecture & The Built Environment, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, development, Face, Highpark, logo, logo news, logo-type, luxury, Mexico, monogram, property, visual identity Leave a comment »Highpark is a new residential project located in the middle of San Pedro Garza García and described by Face – the agency behind the development’s visual identity, print work and website – as ‘arguably one of Latin America’s most affluent municipalities’ and widely credited as an “architectural masterpiece”.
Face go on to say that the ”project needed to speak volumes about the brand’s commitment to creativity, sophistication, and quality of lifestyle. It was conceived by superstar Mexican architect Michel Rojkind, and envisioned as an urban development of luxury residences in northern Mexico’s most exclusive corner.” As such Face created a “clean, polished, unobtrusive aesthetic designed to beautifully showcase the project, using sharp, classic typography, and the fool-proof duo of black and gold.”
Logo and Branding: Phillip Boulding
Posted: April 26, 2012 Filed under: Logos & Branding, Retail | Tags: bespoke, branding, Branding News, Business Card, craft, custom, design, foil, graphic, identity, jewellery, letter-press, logo, logo news, luxury, news, Phillip Boulding, print-finish, review, Stylo, texture 2 Comments »Phillip Boulding is a UK based jewellery business that crafts and retails bespoke pieces for both the male and female markets. The brand’s identity, created by multi-disciplinary, digital design consultancy Stylo, utilises an elegant PB monogram across a sophisticated combination of a blue and copper stationery treatment that really captures the individuality, quality and crafted nature of the collection.
Logo & Branding: Mal de Mar
Posted: April 25, 2012 Filed under: Logos & Branding | Tags: architecture, Art, branding, Branding News, Culture, design, editorial, Face, graphic, identity, logo, logo news, logo-type, luxury, Mal de Mar, Mexico, news, on-line, review, richard baird, San Pedro, travel, typography Leave a comment »Mal de Mar is a San Pedro, MX based business and on-line journal where art, design, architecture, photography and travel combine. The journal’s new identity, developed by ‘supermodernist’ design agency Face, captures and binds the timeless pursuit of knowledge and experience through travel and culture with that of the modern technological world with a contemporary fusion of light, symmetrical and consistent line work and the classic sensibilities of a broadly spaced serif logo-type.
Logo and Branding: Brownies Atelier
Posted: April 3, 2012 Filed under: Food & Drink, Logos & Branding | Tags: Art, banking, black and white, branding, Branding News, brownies, brownies atelier, Business Card, confectionary, Cooking, design, food, identity, lima, logo, logo news, logo-type, luxury, monochromatic, peru, richard baird, sweet, symbol, typography Leave a comment »Brownies Atelier is a Lima based business, run by Christel Krumdiek, that produces finely flavoured and handcrafted brownies. Packed in uniquely designed boxes the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I, Richard Baird, was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products while positioning the brand as a sophisticated alternative to the typically cakey Peruvian brownie.
Packaging In Brief: Aronia
Posted: March 26, 2012 Filed under: Food & Drink, Health, Fitness & Beauty, Packaging | Tags: Aronia, berries, black, cordial, design, Drink, energy, food, gold foil, graphic, Health, illustration, illustrative, label, logo-type, luxury, news, organic juice, packaging, premium, typography, Uniform, well being, Work In Progress Leave a comment »Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.
“Aronia is a wild plant from North America, much used as ornamental shrub in European gardens. It has black berries with extremely high levels of antioxidants, two times more than blueberries. North America Indians used the juice from Aronia as medicine. There are many theories on the positive effects of antioxidants. The design is inspired by “patent medicine” from late 17th century America.”
- Taken from the Work In Progress website.

Branding & Packaging: Beito Ysteri
Posted: March 22, 2012 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, Beito Ysteri, branding, cheese, design, food, graphic, identity, logo, logo-type, luxury, news, packaging, premium, review, richard baird, Strømme Throndsen Design, typography Leave a comment »Beito Ysteri is a small dairy located in the region of Oppland, Norway that creates artisan cheeses made of milk produced on site and sourced from local farms. Beito Ysteri approached Oslo based independent design studio Strømme Throndsen to develop a visual identity and packaging solution that would unite the high, natural quality and authentic, handcrafted individuality of their cheeses.
Packaging: Ocean Premium Vodka
Posted: March 16, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Alexey Seoev, bottle, branding, design, Drink, gold, graphic, illustration, illustrative, logo-type, luxury, mermaid, news, ocean, packaging, premium, review, richard baird, russian, screen print, sea, ship, spirit, typography, Vodka Leave a comment »Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.
Logo and Branding: Hume Atelier
Posted: October 4, 2011 Filed under: Art & Design, Logos & Branding | Tags: Art, branding, craft, design, foil, graphic, jewellery, logo, luxury, review, stationary 1 Comment »Hume Atelier is a Canadian based bespoke jewellery design and production studio established by Kevin Hume and Genevieve Ennis Hume in 2005. Their new identity, designed by brand communications agency Glasfurd & Walker draws together the contemporary details of Hume Atelier’s work and their personal service, with a modern logo-mark and classic serif combination.
Logo & Branding: Eclectic-Mix
Posted: August 16, 2011 Filed under: Art & Design, Logos & Branding | Tags: accessories, Art, branding, craft, design, fashion, foil, identity, logo, logo-type, luxury, review, texture, typographical, typography 1 Comment »Eclectic-Mix is a fashion accessory label created by London based designer Rebecca Scott who has a diverse background in the luxury goods industry. She approached independent design agency Because Studio to develop an identity that would capture the fine detail, elegance and duality of her collection.
Logo and Branding: Beaujais
Posted: August 12, 2011 Filed under: Logos & Branding, Retail | Tags: Art, branding, business cards, design, detail, foil, identity, illustration, lingerie, logo, logotype, luxury, review, sketch work, stationary, typography Leave a comment »Beaujais is a new company that designs luxury lingerie specifically created for women with a larger bust size. Their identity, designed by brand, strategy and communication design agency Parent based in Dorest, UK captures the fine detail and curvy nature of their collections with a delicate and fluid typographical solution.











