Logo, Branding and Packaging: Patchett’s
Posted: July 20, 2012 Filed under: Food & Drink, Packaging | Tags: artisan, branding, confectionary, craft, design, Designers Anonymous, food, gourmet, graphic design, handcraft, handmade, logo, logo-type, marshmallow, packaging, sweets, typography 6 Comments »
Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.
