Logo and Branding: The Town Mouse
Posted: April 3, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, bar, Business Card, design, graphic design, logo, logo-type, melbourne, menu, painted, Print, restaurant, typography, visual identity Leave a comment »
The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s visual identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logo-type set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.
Logo and Branding: Madeleine Blanchfield Architects
Posted: February 5, 2013 Filed under: Architecture & The Built Environment | Tags: architect, architecture, Art, branding, Branding News, Business Card, craft, design, graphic, graphic design, identity, logo, logo news, logo-type, melbourne, news, opinion, sans serif, stationery, typography, uncoated, visual identity 2 Comments »
Madeleine Blanchfield is a Sydney-based architectural firm described by A Friend Of Mine, the design studio behind their new identity, as having a tactile and understated approach with an appreciation of light and detail. Qualities reflected through the subtle but tactile combination of material, print finish and ample space across the firm’s stationery.
Logo and Branding: Sweet Greek
Posted: January 22, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, food, graphic, graphic design, greek, identity, identity design, illustration, logo news, logo-type, melbourne, monogram, news, packaging, packaging news, review, Stamp, stationary, sticker, Sweet Greek, typography, uncoated, visual identity 2 Comments »
Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the very loose, hand rendered and personal qualities of a logo-type and monogram with ancient, classically illustrated meats, olives and laurel wreathes. Executed across a tactile, uncoated board with craft treatments such as string, stickers and the texture of a hand stamped print finish with a single, economical, cobalt blue – reminiscent of china dining sets and the national flag – these elements convey a culinary honesty ideally representative of authentic, Greek products made from simple, local and good quality ingredients.
Logo and Branding: Melbourne Theatre Company
Posted: September 18, 2012 Filed under: Art & Design, Logos & Branding | Tags: Art, Australia, branding, Culture, design, graphic design, identity, Interbrand, logo-type, melbourne, Melbourne Theatre Company, packaging news, rebrand, stationary, Theatre, typography Leave a comment »
Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad humanist characters, sharp junctions, terminals that look like stencil cuts, simple geometry, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a neat direction that allows the typography to play an integral role in illuminating theatrical scenes through photography executed across the collaterals. The result is a clear juxtaposition of light and shade, delivering a strong sense of space and dramatic performance.
Branding and Packaging: Newtown Social Club
Posted: August 9, 2012 Filed under: Food & Drink, Logos & Branding | Tags: branding, cafe, Coffee, craft, design, Fitroy, graphic design, identity, labels, Liquorice Studio, logo, logo-type, melbourne, Newtown Social Club, packaging, Stamp, typography Leave a comment »
Newtown Social Club is a cafe and coffee shop located in the Fitzroy district of Melbourne. Following a recent refurbishment, brand design agency Liquorice Studio developed a new visual identity for the cafe that juxtaposes organic, natural wood prints, hand stamped print finishes, a pastel colour palette, unbleached and uncoated material choices alongside the utilitarian and geometric qualities of a neutral typeface, grid based layouts and perforated self adhesive labels. The result is an earthy craft-based aesthetic executed with a consistent, small-scale sense of practicality that neatly reflects the cafe’s interior, locality and handmade, hand selected products.
Packaging: Tom Organic
Posted: June 5, 2012 Filed under: Health, Fitness & Beauty, Packaging | Tags: Art, Australia, deism, fashion, female, feminine, graphic design, Health, hygiene, illustration, liners, melbourne, packaging, tampons, Tom Organic, truly deeply, watercolour Leave a comment »
Tom Organic is the first and currently the only range of 100% biodegradeable feminine hygiene products accredited by the Australian Certified Organic association. Melbourne based design studio Truly Deeply, working in collaboration with freelance illustrator Sarah Carter-Jenkins, redeveloped Tom’s packaging proposition, launched this week, with a new, vivid, illustrative and simple typographic solution that helped to secure national distribution.
