Madeleine Blanchfield is a Sydney-based architectural firm described by A Friend Of Mine, the design studio behind their new identity, as having a tactile and understated approach with an appreciation of light and detail. Qualities reflected through the subtle but tactile combination of material, print finish and ample space across the firm’s stationery.
Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the very loose, hand rendered and personal qualities of a logo-type and monogram with ancient, classically illustrated meats, olives and laurel wreathes. Executed across a tactile, uncoated board with craft treatments such as string, stickers and the texture of a hand stamped print finish with a single, economical, cobalt blue – reminiscent of china dining sets and the national flag – these elements convey a culinary honesty ideally representative of authentic, Greek products made from simple, local and good quality ingredients.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad humanist characters, sharp junctions, terminals that look like stencil cuts, simple geometry, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a neat direction that allows the typography to play an integral role in illuminating theatrical scenes through photography executed across the collaterals. The result is a clear juxtaposition of light and shade, delivering a strong sense of space and dramatic performance.
Tom Organic is the first and currently the only range of 100% biodegradeable feminine hygiene products accredited by the Australian Certified Organic association. Melbourne based design studio Truly Deeply, working in collaboration with freelance illustrator Sarah Carter-Jenkins, redeveloped Tom’s packaging proposition, launched this week, with a new, vivid, illustrative and simple typographic solution that helped to secure national distribution.