Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.
Established in 1981 Sunnyside Farms, part of Super Store Industries, is a producer and distributor of fresh milk and fruit products to the states of California and Nevada. They approached San Francisco based design agency Murray Brand Communications to develop “a new look that communicates fresh, friendly and local without using a cliche farm scene.”
Cubitos is a new line of European truffles created by Australian based cafe chain and chocolate manufacturer San Churro. The packaging, designed by Melbourne based Studio Alto, follows San Churro’s bold typographic direction established across earlier ranges while employing a popular and current ‘new-retro’ style to give it a fun and gift based aesthetic.
Schepps is a Texas dairy founded in 1942 with only a single truck and filling machine, today it has grown to become one of the largest dairies in the US producing over 6 million gallons of milk a month. As part of an effort to diversify their range Schepps approached designer Michael Garrett to brand and package a new infusion line that would deliver a more sophisticated proposition to the market.