Logo and Branding: Longton

Longton designed by Longton

Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience – under his previous agency And – with large, international businesses such Sony Music, Billabong, Stussy and Warner Music. The studio’s visual identity - an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight – has a reductionist quality with the underlying qualities of a logic game or mind map. Its expanded letter-forms –  isolated by generous spacing but collectively united by the container – establish a simple, proprietary value that perhaps reflects the arrangement or coming together of external sources – be that information or experience – into a single and cohesive resolution.

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Logo and Branding: Andrew Schweitzer Foto

Andrew Schweitzer Foto designed by Studio Constantine

Andrew Schweitzer Foto is a Melbourne-based photographer who captures images of the built and natural environment and also services the portrait and fashion markets. His visual identity, developed by creative design agency Studio Constantine, delivers a structural and personal sensibility through the unusual monogrammatic union of three initials neatly ‘framed’ by the contact details of an austere but contemporary business card.

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Packaging: TANGENTGC

TangentGC designed by Essen

Design agency Essen have recently completed a packaging and rebranding project for TANGENTGC, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works quite well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product – appropriately placed at the centre of each label.

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