Logo and Branding: The Merrywell
Posted: July 5, 2012 Filed under: Food & Drink, Logos & Branding | Tags: branding, cip, graphic design, identity, illustration, logo, logo news, logo-type, monogram, montage, montages, Pub, The Merrywell, typography Leave a comment »
The Merrywell is a new gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio CIP, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.
