Logo & Branding News: More4

Following last Novembers news that UK channel More4 was being given a visual overhaul, today sees the launch of the complete identity system managed and designed by London based digital design agency ManvsMachine.

“The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.”

“Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.”

-Taken from the ManvsMachine website.

See further images and videos of the identity on the project page of the ManvsMachine website or read BP&O’s full review of the static identity here.