Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core - brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.
Lesley’s Gourmet is a US based confectioner founded by caterer and event planner Lesley Clapham that makes french-styled artisan chocolates, fruit bars and chutney from natural, organic ingredients. YUI Studio was commissioned to develop the packaging for Lesley’s Fine Artisan Chocolates range, delivering a clear plastic substrate and uncoated paper combination alongside a silver print finish to create subtle contrast throughout.
Dairlylea is a processed cheese triangle produced by American owned Kraft Foods with a history dating back to the 1960′s. Following the brand’s continued push towards a more health conscious positioning (and move away from the bad press of the past) it has launched a new recipe that contains only 100% natural ingredients. The redesign, created by London based brand and packaging development agency Holmes & Merchant, reflects this new proposition through the introduction of a new craft based aesthetic, simplified typography and an illustrative design that sets a more honest and healthy tone.
Following my earlier review of Whitworths for Baking, a new cooking sugar from Napier Brown, Billington’s, owned by The Silver Spoon Company, has launched its own repackaged range of sugar created by JKR. The design takes a bold, colourful and contemporary approach to classic illustrated typography and is based around an iconic B character drawn from Billington’s previous and fairly antiquated design.
Oggu is a Dutch brand of soft drink, the first European brand to use only 100% organic ingredients and owned by Organic Beverages. They approached the Amsterdam office of Design Bridge to develop a name, identity and packaging for their premium range. Based around the idea of ‘Delicious Purity – with a twist’ the name is a combination of the words organic and gusto (taste in Italian).