Design agency The Company You Keep have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50′s and 60′s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals. Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery – with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.
The Harbour Brewing Company is a ‘progressive and innovative’ North Cornwall based craft brewery run by Rhys Powell and Eddie Lofthouse that was launched earlier this year. Their identity, created by independent design studio A-Side, mixes a nautical theme with bold typography and craft beer cues to capture the brands traditional sense of quality and its creative approach to brewing.
John & John is a range of hand cooked potato crisps made in Britain and exported to Germany by the Hamburg based company Market Grounds. I have not been able to find any information on the agency responsible for the branding or packaging, or whether this was an in-house job but the distinctive use of maritime flags, etched illustration work and bold typography made for a very interesting aesthetic that I felt needed sharing.