Milliken is a large textile manufacturer based in Spartanburg, South Carolina with a history dating back to 1865. It has over 10,000 employees across 7 countries and a reputation as Fortunes ‘Best Company To Work For’ and voted Ethispheres ‘World’s Most Ethical Companies’. Following the death of their chairman Roger Milliken in 2010, Milliken has refocused and updated its visual architecture to represent a more human centred approach and features a word-mark based around the signature of its former chairman.
Acer is a Chinese manufacturer of computer components and peripherals, originally developing low end products it has moved its position to focus more on the middle market and the exportation of its own range internationally. Recently they underwent a restructuring with the chairman Gianfranco Lanci resigning and replaced by JT Wang who has started his new position with a review of the company’s corporate logo.
Discovery Science was a cable and satellite channel delivering science and technology related programming to over 68 million US homes and was originally launched in 1999. It had its first relaunch in 2002 becoming the Science Channel and will undergo its third in June this year to become just ‘Science’.
Manpower is an international employment agency based in the US, established in 1948 they now have over 3,900 offices in 82 countries and as an agency represents over 4.4 million workers serving some of the worlds largest multinationals. This week they announced that they will be rebranding for the first time in 16 years which will see a change in name and visual identity developed in collaboration with Martin Agency.
A photo taken of a Home Depot self-service checkout has emerged on Twitter that indicates there may be a change on the horizon. The new design looks to free the cramped typography from the box and opts for a simpler bolder ‘H’ logo-mark with a new version of their stencilled logo-type set underneath. Certainly an improvement should the rumours prove to be true. See the image here
Bridgestone is a Japanese company set up during the 1930′s as rubber manufacture, well known for its past involvement in Formula 1 and motor racing it has grown to become the largest tyre manufacturer in the world. To mark its 80th anniversary it’s logo has undergone a number of revisions to better reflect and expand on the global corporate philosophy of “Serving Society with Superior Quality” established by the founder Shojiro Ishibashi.
Today Starbucks started rolling out their new identity system across their products range to celebrate their 40th anniversary. They have stripped away their name and released the siren illustration which has been revised resulting in a very neat and well realised logomark. This new identity marks Starbucks position as a supplier of more than just coffee.
JCPenney is an American department store that specialises in the retailing of affordable clothing and household products. First established by James Cash Penney in 1902 (as Golden Rules), JCPenney has grown significantly with over 1,100 stores and a 2010 annual turnover of $17.9 billion. Recently JCPenney launched a new visual identity (now jcpenney) designed by student Luke Langhus as the result of a competition, reigniting another debate on the validity of spec work in the design community.