Logo and Branding: Filmfaktisk

Film­fak­tisk is a Norwegian team of film pro­duc­ers – with a strong focus on loca­tions – that produces both com­mer­cial and fic­tional pieces work. Their visual identity, created by Oslo-based design agency Heydays, cleverly appropriates the physical realities and limitations of sign making and turns it into a positive and distinctive asset that visualises – through a simple line detail that connects the stems and the tittles of the i’s and a stylised single colour finish to the texture and detail of on-site, sign photography – a practical but creative approach to on-location shooting. It is a very simple treatment but one that brings a proprietary quality to a familiar sans-serif typeface that cohesively binds print, film and digital touch-points.

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