Branding and Packaging: Fisix
Posted: May 23, 2013 Filed under: Health, Fitness & Beauty, Packaging | Tags: Art, branding, cosmetics, design, Fisix, labels, logo, Mucho, packaging, sport Leave a comment »
Multidisciplinary design agency Mucho have recently published their branding and packaging work for Fisix, a line of cosmetic products that includes shower gels, shampoo and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’. Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette.
Packaging: Australia Post Domestic Parcels
Posted: April 17, 2013 Filed under: Packaging, Transport & Logistics | Tags: design, graphic design, Interbrand, mail, packaging, post, utility 1 Comment »
Interbrand’s Melbourne office have recently completed the design for Australia Post’s new domestic parcel range. Developed to aid the continuing increase in on-line shopping the solution provides a more ‘straightforward, hassle-free’ design language that builds on AP’s new identity system – also created by Interbrand – by taking an expected but well executed utility of ample white space, large stretches of flat colour, a clear, consistent and communicative format, iconography and simple language choice and fusing these with the subtle, proprietary detail and contrasting sizes of a custom sans-serif typeface.
Branding and Packaging: Vitalkost Shift
Posted: April 8, 2013 Filed under: Health, Fitness & Beauty, Logos & Branding, Packaging | Tags: branding, Health, logo, logo-type, monogram, packaging, Print, QR Codes, serif, Shift, supplements, typography, Vitalkost 2 Comments »
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
March’s Top 5 Projects
Posted: March 29, 2013 Filed under: Logos & Branding, Top Five | Tags: branding, design, graphic design, logo, logo-type, news, opinion, packaging, Print, review, stationery, top 5, typography, visual identity Leave a comment »
These are the five projects I reviewed during March that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Branding and Packaging: Triticum
Posted: March 25, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bakery, Box, branding, Bread, design, graphic design, Lo Siento, packaging, spain, Stamp, Triticum, typography Leave a comment »
Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.
Branding and Packaging: Toni’s Eierlikoer
Posted: February 10, 2013 Filed under: Food & Drink, Packaging | Tags: Austria, design, earthy, eggs, free range, hand written, moodley, natural, organic, packaging, script, Toni's Eierlikoe, unbleached, uncoated Leave a comment »
Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core - brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.
Branding and Packaging: Jamsheed
Posted: February 4, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bottle, Boutique, branding, Branding News, Business Card, craft, design, Drink, graphic, graphic design, identity, illustration, Jamsheed, label, labels, logo news, logo-type, news, opinion, packaging, packaging news, stationary, typography, uncoated, visual identity, wine, Yarra Valley Leave a comment »
Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Packaging: TANGENTGC
Posted: February 1, 2013 Filed under: Packaging | Tags: Essen, graphic, graphic design, label, labels, logo-type, monochromatic, news, packaging, packaging news, sans serif, shoe polish, TangentGC, typography, utilitarian, visual identity Leave a comment »
Design agency Essen have recently completed a packaging and rebranding project for TANGENTGC, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works quite well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product – appropriately placed at the centre of each label.
Logo and Branding: The Beaufort
Posted: January 25, 2013 Filed under: Food & Drink, Logos & Branding | Tags: branding, Branding News, design, graphic, graphic design, identity, illustration, label, labels, logo news, logo-type, monogram, nautical, Navy, news, opinion, packaging, Sports, The Beaufort, The Company You Keep, typography, visual identity Leave a comment »
Design agency The Company You Keep have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50′s and 60′s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals. Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery – with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.
Logo and Branding: Sweet Greek
Posted: January 22, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, food, graphic, graphic design, greek, identity, identity design, illustration, logo news, logo-type, melbourne, monogram, news, packaging, packaging news, review, Stamp, stationary, sticker, Sweet Greek, typography, uncoated, visual identity 2 Comments »
Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the very loose, hand rendered and personal qualities of a logo-type and monogram with ancient, classically illustrated meats, olives and laurel wreathes. Executed across a tactile, uncoated board with craft treatments such as string, stickers and the texture of a hand stamped print finish with a single, economical, cobalt blue – reminiscent of china dining sets and the national flag – these elements convey a culinary honesty ideally representative of authentic, Greek products made from simple, local and good quality ingredients.
