Branding: NYC Parks
Posted: May 17, 2011 Filed under: Logos & Branding | Tags: branding, identity, logo, New York, NYC Parks, Park, Pentagram 4 Comments »
The green leaf represents over 29,000 acres of New York park land, properties, and attractions which include Coney Island Beach, Flushing Meadows and Central Park. Managed by the New York City Department of Parks and Recreation the spaces and facilities are visited by millions of New Yorkers and tourists throughout the year. This month will see the launch of a new identity system that was developed by Pentagram and led by Paula Scher that includes refinements to the logo-mark, a new typographical treatment and revisions to its application across a wide variety of touch points.
