Talous is a ’boutique’ financial consulting and investment banking firm founded in 2011 and based in San Pedro Garza García, México. Talous’s new visual identity, developed by multidisciplinary design studio Anagrama with a brief to communicate trust and sophistication – contrasts the heavy weight, serifs and flourishes of a logo-type solution that appropriates the trust I associate with traditional, long-running, European broadsheet newspapers against the fine detail of guilloché pattern work. A distinctive and recognisable reference that conveys finance and security under a unique and difficult to reproduce concept. Its shine and bright iridescent colour is suitably enhanced by the contemporary use of ample white space across the collaterals, confidently choosing to distill brand values into just two key assets and a print finish.
Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent design agency Salad was recently commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ new retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, logo-type, colour and illustrated pattern work with a familiar Britishness, the solution delivers a light, playful and traditional theme with subtle and contemporary high-street fashion sensibilities.
Belgrade based design agency Coba Associates have recently created the visual identity and packaging solution for Monkey Pick, a new range of gourmet teas produced from leaves, fruit and berries collected by trained monkeys from hard to reach places. Coba’s design solution is an interesting contrast of a modern and conventional high gloss plastic and the more traditional craft-based aesthetics of a card structural design, patterns, fine line work, deep tones and a gold spot colour alongside a simple, well spaced typographic mix of a personal (and quality assured) script signature, classic serif and contemporary sans serif.
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
Jabberworx is an independent Australian game development company who recently commissioned me (Richard Baird) to develop a new identity that would visually characterise the high quality nature of their games, their professional approach and playful sensibilities. The solution I delivered is based around the theme of ‘works’ (industry) and community from which I created a bespoke logo-type, three individual logo-marks and a pattern. Each of these elements can be combined to represent the wider ambitions of the company and the global community of gamers.
ALA is an architectural firm based in Helsinki, Finland that aims to conceive and create structures with surprising engineering solutions utilised for residential housing, high-rise properties, centres of culture and underground stations. ALA commissioned international and design consultancy Kokoro & Moi to create their new identity and resolve the company’s solid cross disciplinary experience and creative approach.
Black Goat is a pre-packed organic coffee product that will be sold (under the brand Espresso Republic) by Dripp, a coffee shop soon to open in Chino Hills, California. The packaging, created by Turkish independent designer Salih Kucukaga, draws its inspiration from Kaldi, an Ethiopian myth ascribing the origin of coffee to a goat herder and Islamic holy man, and blends the geometric patterns of Arabesque, a simple but stylised goat motif and hand-crafted logo-type.