HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.
Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’. Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.
1882 is the brand identity of designer Emily Johnson who creates contemporary bone china products using traditional techniques practised by her family since 1882. The logo, created by internationally renowned studio Pentagram, lead by partner Domenic Lippa, unifies the themes of heritage and tradition and juxtaposes it with a modern and minimal typographical solution.
The green leaf represents over 29,000 acres of New York park land, properties, and attractions which include Coney Island Beach, Flushing Meadows and Central Park. Managed by the New York City Department of Parks and Recreation the spaces and facilities are visited by millions of New Yorkers and tourists throughout the year. This month will see the launch of a new identity system that was developed by Pentagram and led by Paula Scher that includes refinements to the logo-mark, a new typographical treatment and revisions to its application across a wide variety of touch points.