James Braund is a Melbourne-based photographer with a background in journalism, an approach ‘characterised by an unfussed, direct methodology’ and over twenty years of experience in the design editorial and advertising fields.
Arising out of a ‘desire for a more contemporary look aimed at designers and art directors’, James’ new identity, developed by Hofstede - an agency committed to typographical craft and detailing – conveys his methodology by leveraging the economy, utility and contemporary sensibilities of a heavy, uncoated, unbleached mixed fibre board, an urban combination of cool and warm concrete greys, the restraint and what Hofstede describe as the robust typographical choice of Akkurate executed with a stacked, uppercase confidence and a good eye for letter and line spacing. This type-only approach is elevated by the high quality finish of a foil set within the reductionist context of broad unprinted regions used across the collateral. The result is a modern aesthetic neutrality and fine detailing that neatly frames the rich detail of James’ photography.
Karina Lax is a freelance fashion, music and editorial photographer and part owner of Richmond Pictures. Her visual identity, designed by Manchester based creative partnership Teacake, utilises a simple but elegant KL monogram set against a vivid and cool grey colour palette to capture and visualise a creative yet professional personality.
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Established in 1982 it has offices in London and New York and commissions editorial work for a global client base. Their new identity designed by creative agency Bunch utilises negative space in the creation of a colourful PB monogram.