Plenty is a London-based web development studio, established by Nate VanderEnde, that has worked with a range of clients including ITV (Freemantle Media Group), Lurpak, Cravendale, Budweiser and Virgin Galactic. Plenty’s identity, created by Johanna Lundberg and Elin Svensson of independent design agency Åh, is an unusual but distinctive fusion of a stamp and material based craft aesthetic set alongside a contemporary, geometric and technological logo-type.
Rather than reviewing the most popular post from each week on The Dieline I have been asked to review the most talked about. BP&O has always been a place to comment on what I believe to be inspiring and solid design work but appreciate that as a critic I would have to eventually review a project I really did not like. I hope, in this instance I have been fair and that you will take the time to add your own opinions over on The Dieline.
CX, formerly Cloud Experience is a provider of cloud based storage that, much like Dropbox allows you to upload and sync content across multiple devices. As part of a rebranding exercise, CX approached international brand development agency Moving Brands, to create a new name and visual identity solution that would move them away from the generic and ‘more commoditized companies’ and establish them as a more social proposition.
PepsiCo’s brand Tropicana will add two new premium still lemonade products to its range and are the first to contain only 100% pure fruit juice with no added sugar. The structural packaging design was undertaken by SiebertHead.
Physically the bottles now have more shelf impact, they are interesting and engaging while the labels clearly communicate Tropicana’s brand proposition fitting well into their current portfolio. Overall it retains the fresh and clean sensibility of the product range but is fairly conventional in both layout and visual content.