BP&O – Logo, Branding, Packaging & Opinion by Richard Baird

Thoughts, opinions, reviews and news on logo, visual identity, brand and packaging design from around the world.

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Logo and Branding: Pizza Luxe

Posted: January 21, 2013 | Author: richardbaird | Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, food, graphic, graphic design, hand drawn, identity, illustration, labels, logo, logo news, logo-type, London, news, opinion, pizza, Pizza Luxe, Print, review, stationary, typography, uncoated, visual identity | Leave a comment »

Pizza Luxe designed by Touch

Pizza Luxe is a restaurant located on London’s Brick Lane that hand makes good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Westfield centre, Stratford, the brand approached Edinburgh-based design studio Touch to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.

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The aim of BP&O is to share thoughts and opinions on branding and packaging from around the world. Articles are written by Richard Baird, a British freelance designer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival.

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