Established in 1915, Bolthouse Farms is a grower and manufacturer of food products for the US market. In a bid to meet increasing consumer demand for low fat natural products, Fairfield, Connecticut based brand and packaging development firm HMSDesign was commissioned to redesign their range of seven, yoghurt based dressings.”HMSDesign refreshed Bolthouse Farms’ entire line of all natural Yogurt Dressings, encompassing 7 flavors, further leveraging the brand’s iconic visual equities as it continues to lead the category. The design challenge was to increase brand presence, appetite appeal, and meet consumer demand for all natural products that have low fat and low calories, all with great taste!”- HMS Design
More Crits from Richard Baird published on The Dieline
Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.
“Aronia is a wild plant from North America, much used as ornamental shrub in European gardens. It has black berries with extremely high levels of antioxidants, two times more than blueberries. North America Indians used the juice from Aronia as medicine. There are many theories on the positive effects of antioxidants. The design is inspired by “patent medicine” from late 17th century America.”
- Taken from the Work In Progress website.
Beito Ysteri is a small dairy located in the region of Oppland, Norway that creates artisan cheeses made of milk produced on site and sourced from local farms. Beito Ysteri approached Oslo based independent design studio Strømme Throndsen to develop a visual identity and packaging solution that would unite the high, natural quality and authentic, handcrafted individuality of their cheeses.
Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.
Brash Higgins is a wine range produced by Omensetter, a vineyard of red-brown clay and sandstone located in McLaren Vale (Australia). The bottle’s labels, created by design agency Swear Words, capture the earthy flavours of the wine, handcrafted clay amphoras used in the production process and the soil qualities through a warm water-colour palette, orange foil treatment and a tactile uncoated substrate.
Siberian Cold is a Russian vodka brand made using water which has passed through the soils of a region that frequently endures temperatures of -67°. Owned and distributed by Moscow based MosOblAlkogol and designed by Studio In the bottles and labels utilise a combination of frosted glass, a reflective print treatment and sharp illustrative detail to capture the harsh and icy landscape of Siberia.
The Isle of Mull is the brand and location of a three boat scallop operation that takes advantage of the mixing waters of the cool Atlantic and the warmth of the Gulf stream, shipping the catch across the UK. The company engaged Glasgow based boutique design agency My Creative to develop a packaging solution that would capture the unique traits of the location, the traditions and authenticity of the brand and quality of the product.
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Bulbo is a San Pedro, (MX) based boutique lighting shop that specialises in high-end products and interior planning. The brand approached independent design agency Anagrama to develop a visual identity that would unite the company’s experience of light and space with the contemporary elegance of their products.