Logo and Branding: La Chance
Posted: January 9, 2013 Filed under: Art & Design, Logos & Branding | Tags: Art, blue, branding, Branding News, craft, design, foil, Furniture, gold, graphic, graphic design, home, identity, logo, logo news, logo-type, monogram, news, opinion, products, red, reverse italic, roundel, texture, typography, uncoated, visual identity 1 Comment »
La Chance is a new furniture and lighting company that manufactures and retails ‘sophisticated, rich and distinctive products based on noble materials’ developed by the ‘best designers of the new generation’. La Chance’s visual identity, designed by Artworklove – who’s approach is based on ‘artistic experimentation and systematic design structure, and specialises in the production of sensitively finished work with a well-considered balance of form and function’ – unites tactile material choices, high quality print finishes and a visual identity that blends the fine lines of a monogram with the an unusual reverse italic aesthetic of the logo-type to reflect the uniquely crafted and technical quality of their products.
Branding: The Finnish Cultural Institute for the Benelux
Posted: September 27, 2012 Filed under: Art & Design, Logos & Branding | Tags: Art, Belgium, blue, Branding News, Business Card, Collaboration, Culture, design, finland, Finnish, logo news, logo-type, opinion, over-print, Print, red, review, stationary, The Finnish Cultural Institute for the Benelux, the Netherlands, typography Leave a comment »
The Finnish Cultural Institute for the Benelux (Fins Cultureel Instituut, Institut Culturel Finlandais) is a non-profit organisation that promotes Finnish arts and culture to the Benelux countries of the Netherlands, France and Belgium, with the intention of fostering collaborative opportunities for artists and organisations within the fields of music, literature, design, cinema and the performing and visual arts. The institute’s visual identity, designed by creative agency Kokoro & Moi, juxtaposes the horizontal, modernist formality and contemporary professionalism of a broadly spaced, uppercase and geometric sans serif execution of one language with the slanted, stamp and craft-like treatment of another.
Logo and Branding: Minke Design Store
Posted: June 27, 2012 Filed under: Logos & Branding, Retail | Tags: Benjamin Critton, branding, design, identity, logo, logo-type, Minke, monogram, red, stationary, store, Studio Lin, Tokyo, typography Leave a comment »
Minke is a Tokyo homeware store that stocks hard to find designer objects and furniture. The store’s identity, created by New York based design firm Studio Lin, neatly resolves the classic and the contemporary, the structured and the anarchic, creativity and practicality through a union of bold serif, modernistic structure, random geometric detail and a bright but restrained primary colour palette.
Logo & Branding: Givr
Posted: April 13, 2012 Filed under: Logos & Branding | Tags: Art, bespoke, Branding News, Business Card, charity, custom, design, Givr, graphic, identity, logo, logo news, logo-type, Mark, mono-line, news, red, review, richard baird, script, Stamp, technology, typography, weight Leave a comment »
Givr is a loyalty points scheme that will deliver donations to global charities on card purchases as an alternative to the low personal rewards of high street retailers and supermarkets. I, Richard Baird, was commissioned to develop a visual identity that would resolve the brands modern and technological approach to giving but executed with a friendly and accessible subtly.
Packaging: Hema Dekbed
Posted: April 12, 2012 Filed under: Packaging, Retail | Tags: Art, bags, bedding, bedroom, blue, canvas, Dekbed, design, graphic, grey, HEMA, home, illustration, monochromatic, Netherlands, news, packaging, packaging news, red, retail, review, screen print, Studio Kluif Leave a comment »
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and this year was responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single colour.
Branding & Packaging: Flyt
Posted: April 2, 2012 Filed under: Food & Drink, Packaging | Tags: 100%, Art, bottle, branding, design, Drink, Float, Flyt, graphic, HDT, identity, juice, label, logo, logo-type, news, Norwegian, orange, packaging, packaging news, red, review, smoothie, Strømme Throndsen Design, Sunniva, typography, yellow Leave a comment »
Flyt (Float in English) is a new range of juices from Norwegian producer Sunniva that utilises a high pressure pasteurising technique to retain the natural nutrients and flavour qualities associated with 100% freshly squeezed fruit. Oslo based independent design studio Strømme Throndsen was responsible for developing the sub-brand name and graphic identity for the three 0.75 litre varieties.
Review on The Dieline: Pepsi Next
Posted: March 15, 2012 Filed under: Food & Drink, Packaging | Tags: Art, blue, branding, can, design, Drink, graphic, identity, logo-type, news, next, packaging, packaging news, pepsi, pepsi next, red, review, richard baird, soda, The Dieline, typography Leave a comment »
Click here to read my review of Pepsi’s packaging design for its new 60 calorie product ‘Next’ on The Dieline.
Review on The Dieline: Absolut London
Posted: February 22, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, blue, bottle, British, cartoon, character, Drink, gorillaz, graphic, hand drawn, illustration, illustrative, label, London, loose, news, packaging, packaging news, premium, red, review, richard baird, rough, screen print, sketch, The Dieline, Vodka, white Leave a comment »
“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”
Click here to read my review of Jamie Hewlett’s illustrative packaging work for Absolut’s London edition of their ongoing ‘Cities’ series on The Dieline.
Logo and Branding: Cloudberry
Posted: September 2, 2011 Filed under: Art & Design, Logos & Branding | Tags: Art, branding, c, cloudberry, design, identity, logo, logo-mark, logo-type, Perky Bros, red, review, smile, stationary 6 Comments »
Cloudberry is a New York-based interactive design firm that specialises in simple and intuitive on-line experiences for both the financial and healthcare sectors. Brand design agency Perky Bros - commissioned to develop Cloudberry’s visual identity and website – created an abstract smile like logo-mark to resolve and express the simplicity of ideas, the positive impact these have on Cloudberry’s clients and its clients’ customers and a friendly, accessible approach.
