Agricola is a restaurant recently opened in Princeton, New Jersey, that offers simple, rustic American cuisine – created by Executive Chef Josh Thomsen – based around fresh seasonal flavours, local produce from their own 112 acre farm and regional beer. Multidisciplinary design agency Mucca was responsible for translating the ‘farm-to-table’ concept into a visual identity, website, signage and printed collateral solution that would compliment the earthy materials and intimate lighting of Seed Design’s interior design.
The Honours is an Edinburgh-based and Parisian-influenced brasserie owned by two Michelin-starred chef and restaurateur Martin Wishart. The brasserie’s visual identity, developed by creative agency Touch - also responsible for the branding of Martin’s other establishments, combines a well-spaced logo-type, a creative monogram, black and cream colour palette, tactile material textures and a block foil print finish to communicate a traditional crafted approach to food, the use of high quality ingredients and personal service practices set within a contemporary environment.
Spirit is a restaurant located on Rotterdam’s Mariniersweg street that sells fresh, organic and vegetarian foods throughout the day. The restaurant’s visual identity, designed by Studio Beige, neatly juxtaposes the formality and geometric qualities of an uppercase Brandon Grotesque typographical choice with traditional underlines, alongside finer, organic and hand rendered illustrative detail executed across a colour palette and uncoated substrate selection, that like the illustrations, add a crafted sensibility. This is cut through by the professionalism and good quality associated with the kitchen whites of a chef but tempered slightly by a conversational tone of voice. It is a smart contrast that delivers a sense of high quality and creativity to a growing but still niche sector often perceived as bland but wholesome.
Platform is a bar and restaurant located on south east London’s Tooley Street that serves simple, honest food made from British farmed organic produce. Developed by digital design agency Substrakt, Platform’s visual identity mixes a simple logo-type with the iconic tiles once associated with London’s transport network, a key feature of the restaurant’s interior, to offer a more unique and sophisticated take on the organic and fair-trade dinning experience.
The Sailors Club is restaurant, located in the Rose Bay area of New South Wales, inspired by the ‘luxurious waterside lifestyle famously photographed by Slim Aarons and the colourful frivolity of 1960’s Palm Springs’. The restaurant’s identity, created by independent and multidisciplinary design agency Folke, manages to deliver a retrospective authenticity through the combination of a classic sans serif logo-type and geometric floor tile pattern.
Clifton Arms is a hotel, restaurant, bar and brasserie situated within a grade two listed building at the heart of the UK seaside town of Lytham. The hotel has a rich heritage dating back to 1794 which includes a location change from Clifton Street to West Beach in 1840 and the reception of high profile guests such as Winston Churchill and The Beatles. Following a recent renovation, Preston based creative agency Wash, drawing inspiration from the hotel’s past, developed a new visual identity that includes a revised coat of arms, weighty slab serif logo-type and a warm copper colour palette.
Fat Cow is a specialist beef restaurant, located on Singapore’s Orchard Boulevard, that takes a Japanese Wabi Sabi approach to meat selection, preparation and presentation. The restaurant’s visual identity, developed by design bureau and think tank Foreign Policy, reflects their pragmatic approach to cooking with a simple visual combination of monogram, sans serif logo-type and seared wood finish.