dsigndot is a new on-line lifestyle store that showcases and retails furniture, fashion and jewellery work from designers and artists such as Zaha Hadid and Phil Cuttance as well new and emerging talent. The site’s identity, created by London-based design studio Build, draws together unusual typographical characters under a cohesive and contemporary aesthetic to deliver a distinctive and subtle craft sensibility that reflects the unique and high quality pieces sold through the site.
Pact is a co-branded venture and partnership between like-minded businesses located in Singapore’s Orchard Central shopping centre. The venture’s visual identity, created by design agency Acre, contrasts the geometry, square terminals and single line weight consistency of a custom ampersand (a simple and universal unifier) and the broadly spaced, neutral sans-serif characters of the logo-type with the organic, dual colour marble finish, uncoated, unbleached material choices, stickers and wood of the collaterals. A simple fusion of fashion and contemporary arts and crafts cues that binds a variety of retailers and services under the themes of evolving, natural and collaborative process and good quality personal service.
Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent design agency Salad was recently commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ new retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, logo-type, colour and illustrated pattern work with a familiar Britishness, the solution delivers a light, playful and traditional theme with subtle and contemporary high-street fashion sensibilities.
Mi&Mall is a new online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand detail, a pale colour palate and a tactile print and material choice, their visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion cues and craft aesthetics to deliver style and exclusivity with a sense of handmade quality and individuality.
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and this year was responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single colour.
Established in 1981 Sunnyside Farms, part of Super Store Industries, is a producer and distributor of fresh milk and fruit products to the states of California and Nevada. They approached San Francisco based design agency Murray Brand Communications to develop “a new look that communicates fresh, friendly and local without using a cliche farm scene.”
SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.