Logo and Branding: Longton

Longton designed by Longton

Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience – under his previous agency And – with large, international businesses such Sony Music, Billabong, Stussy and Warner Music. The studio’s visual identity - an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight – has a reductionist quality with the underlying qualities of a logic game or mind map. Its expanded letter-forms –  isolated by generous spacing but collectively united by the container – establish a simple, proprietary value that perhaps reflects the arrangement or coming together of external sources – be that information or experience – into a single and cohesive resolution.

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Logo and Branding: One Planet Living

One Planet Living designed by Demean Conrad

One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.

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Logo and Branding: NB Flowers

NB Flowers designed by Karoshi

NB Flowers is a florist – founded by Neil Birks and located at London’s New Covent Garden Market - that specialises in corporate and private events, delivering value through a combination of ‘beautiful flowers, creativity, and a personable service’.

Multi-disciplinary design agency Karoshi were commissioned to ‘rebrand and reposition NB Flowers as one of London’s leading luxury event florists and capture the essence of the brand – classic with a contemporary twist’. In response the agency created a visual identity solution that, through a serif monogram, sans-serif by-line, purple and white substrates and a block foil print finish, delivers a simple and consistent communicative contrast that successfully draws out the organic detail of the photography utilised across NB’s collateral and website.

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