Solis is the fashion label of Tel Aviv-based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections. The label’s new identity draws together and subtly conveys the high quality detailing of Lisa’s garments, the warmth and radiance of the brand name and familiar fashion sensibilities, through the combination of a weighty material choice, surface treatments, foil print finish and light, consistent, single line weight letters and illustration.
These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
K2LD is a small Melbourne-based architectural and interior design firm with a project history that includes individual private homes, community precincts, multi-unit developments and large-scale commercial projects. The firm’s identity, an abstract, structural and modular amalgamation of initials (check the ideation animation here), uncoated materials and a monochromatic colour palette - developed by brand and communication studio Hi Ho - unapologetically embraces the established and reductionist cues of the industry.
Iannilli is a traditional Italian restaurant located in the Mexican city of Monterrey. Its visual identity, recently revised by design studio Savvy, contrasts classic and contemporary design cues to satisfy an established clientele – expecting traditional food and service – while also appealing to a younger generation.
Design studio Artentiko has recently published images of their latest visual identity and packaging project for Hya-Joint, a medical product – formulated from hyaluronic acid – developed to treat the pain of osteoarthritis, a common disorder which is the result of long-term wear and tear to the joints. Artentiko’s solution infuses the conventional, clinical neutrality and utility of ample white space and sans-serif typography with the soothing qualities of a cool colour palette, soft form and a raised gel-like print finish.
Filmfaktisk is a Norwegian team of film producers – with a strong focus on locations – that produces both commercial and fictional pieces work. Their visual identity, created by Oslo-based design agency Heydays, cleverly appropriates the physical realities and limitations of sign making and turns it into a positive and distinctive asset that visualises – through a simple line detail that connects the stems and the tittles of the i’s and a stylised single colour finish to the texture and detail of on-site, sign photography – a practical but creative approach to on-location shooting. It is a very simple treatment but one that brings a proprietary quality to a familiar sans-serif typeface that cohesively binds print, film and digital touch-points.
Michael Barley is a Texas-based commercial photographer with experience in the corporate, advertising and healthcare sectors. His visual identity and business cards, developed by 3advertising, is a lovely mix of simple typography and a crafted and communicative business card solution that adds a tactile dimensionality to the vivid detail of Michael’s photographs.
Calabuch is a Spanish-based agency that provides management and representative services to international actors, actresses and directors. The agency’s visual identity, developed by multidisciplinary design studio Tres Tipos Graficos, builds on a name created to evoke the Spanish and ‘golden age’ of fifties cinema through modernistic typography across the etched illustrative detail of a classic, hand-wound camera, a tactile collection of uncoated substrates and a bright but restrained two-tone colour-palette.
The Helsinki Food Company provides design and production services – including consultation, styling, photography and recipe development – to regional broadcast, print and event sectors. Created by visual communications agency Werklig, their visual identity – an economical single colour print treatment of a logo-type constructed from a single consistent line weight and culinary-related letter-forms across a variety of tactile and dyed craft substrates – sets a playful and contemporary tone with an underlying sense of local industry.
F. Ménard is a Canadian pork producer and butcher with a family heritage that dates back fifty years. Their visual identity, developed by brand and packaging design specialist lg2 boutique, creates a seamless fusion of a past and present – traditional service values alongside contemporary high standards – through the union of vintage and contemporary photography, the utilisation of digitised, early 20th century typeface and a flat, economical colour palette cohesively executed across a variety of collaterals.