These are the five packaging projects I reviewed during 2012 that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. For me these stood out for their mix of heritage, sense of high quality and provenance executed with a sense of traditional authenticity and/or contemporary restraint.
Do you agree with my choices?
Back in June family owned Italian pasta manufacturer Rummo launched a new visual identity and packaging solution created by London-based independent communications firm Irving & Co. With the few images published on their website I described the new design in my original post as successfully delivering rustic charm, a sense of local quality and heritage through a craft colour palette, visual texture through fine detail, tactile materials and print finishes set alongside a script and contemporary sans-serif combination over a classic, etched illustrative background. The latest set of images continue to deliver on these sentiments but with the addition of a stencil cut typographical selection and a richer but economical single and two-tone flat colour choice across the Le Biologiche range that together add an almost retro industrial/agricultural utility that neatly reflects the commoditised nature of pasta.
This month family run Italian pasta manufacturer Rummo launched a new branding and packaging solution created by London based independent communications firm Irving & Co. The new design successfully delivers rustic charm, a sense of local quality and heritage through a craft based colour palette, textural detail, material and print finishes set alongside a script and contemporary sans serif combination over a classic, etched illustrative background.