Logo and Branding: Sam Flaherty
Posted: September 17, 2012 Filed under: Logos & Branding, Self Promotion | Tags: Art, Australia, branding, craft, design, freelance, graphic design, identity, logo, modernistic, Sam Flaherty, self promotion, Sydney, typography, visual identity Leave a comment »
Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space - bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.
