Iannilli is a traditional Italian restaurant located in the Mexican city of Monterrey. Its visual identity, recently revised by design studio Savvy, contrasts classic and contemporary design cues to satisfy an established clientele – expecting traditional food and service – while also appealing to a younger generation.
These are the five packaging projects I reviewed during 2012 that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. For me these stood out for their mix of heritage, sense of high quality and provenance executed with a sense of traditional authenticity and/or contemporary restraint.
Do you agree with my choices?
Jorge Diego Etienne is a Monterrey (MX) based industrial designer and studio owner. His new identity, created by multidisciplinary design agency Savvy, neatly contrasts technical and professional precision with a sense of personal handcraft through a complimentary combination of tall geometric letterforms and curved terminals – executed across a monogram and logo-type, the utilisation of grids, guides and fine lines, uncoated material choices, a blind emboss and the modular sticker and hand stamped print finish of the collaterals. The colour palette offers a similar juxtaposition and duality through the clinical and efficient use of white space and the contemporary creativity (and single colour restraint) of a vivid red.
Stación-ARquitectura (S-AR) is a Monterrey (MX) based architectural and urban design firm established in 2003 by Cesar Guerrero, Ana Cecilia Garza, Carlos Flores and Maria Sevilla. Based around a simple sans serif logo-type their new visual identity, created by multidisciplinary design agency Savvy, confidently brings together Helvetica, grid based print and on-line layouts, a monochromatic colour palette and uncoated substrate to unify pragmatism and structure with a subtle art and craft twist.
Casa Bosques is an initiative, founded by Mexico based design studio Savvy, to develop a variety of seasonal and sustainable products through a collaborative process across multiple disciplines. The initiative’s first product line, a range of 12 chocolates inspired by the months of the year, were created by master chocolatier Jorge Llanderal using high quality Ecuadorian cocoa fused with spices selected by experts.