Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland based BRR and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.
Prometheus Springs is a new brand of ‘elixir’ that blends capsaicin, the chemical component that gives chilli its heat (and believed to have numerous health benefits), with fruit, pepper and lychee wasabi to create an unusual and fiery range. Based around the theme of alchemy, the packaging solution fuses the high quality, traditional design cues of serif typography, a simple natural colour palette and oval layout with layers of archaic symbolism.
More Crits from Richard Baird published on The Dieline