Logo and Branding: New Zealand Antarctic Research Institute
Posted: August 30, 2012 Filed under: Science & Research | Tags: Antarctica, Art, branding, Branding News, BRR, design, environment, graphic design, identity, logo, logo news, logo-type, New Zealand Antarctic Research Institute, Research, science, typography Leave a comment »
Established in 1996 The New Zealand Antarctic Research Institute is the body responsible for developing and managing New Zealand’s scientific research and conservation activities in Antarctica, Southern Ocean and Ross Sea region while also raising ‘public awareness of the international significance of the continent’. The institute’s new identity, which replaces an illustrative fern and penguin mark, was designed by Auckland based BRR and delivers a broader and more scientific sensibility through symbology, metaphor, simple geometry, monochromatic colour and a neutral typeface.
Review on The Dieline: Prometheus Springs
Posted: May 17, 2012 Filed under: Food & Drink, Packaging | Tags: alchemy, Art, design, Drink, graphic, juice, opinion, packaging, packaging news, Prometheus Springs, review, science, The Dieline Leave a comment »
Prometheus Springs is a new brand of ‘elixir’ that blends capsaicin, the chemical component that gives chilli its heat (and believed to have numerous health benefits), with fruit, pepper and lychee wasabi to create an unusual and fiery range. Based around the theme of alchemy, the packaging solution fuses the high quality, traditional design cues of serif typography, a simple natural colour palette and oval layout with layers of archaic symbolism.
Click here to read my review and share your own opinion of Prometheus Springs on The Dieline.
More Crits from Richard Baird published on The Dieline
