Logo and Branding: One Planet Living
Posted: February 18, 2013 Filed under: Environment, Logos & Branding | Tags: Art, branding, Branding News, brochure, Demian Conrad Design, design, environment, graphic, graphic design, identity, logo-type, news, one planet living, opinion, Print, review, screen print, substrate, typography, unbleached, uncoated, visual identity, white 1 Comment »
One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.
Packaging: Dell Inspiron
Posted: May 11, 2012 Filed under: Packaging, Technology | Tags: computer, corrugated card, dell, Dowling Duncan, illustration, Inspirion, laptop, news, on-line, opinion, packaging, packaging news, retailer, review, richard baird, screen print, white Leave a comment »
Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.
Packaging: Hema Dekbed
Posted: April 12, 2012 Filed under: Packaging, Retail | Tags: Art, bags, bedding, bedroom, blue, canvas, Dekbed, design, graphic, grey, HEMA, home, illustration, monochromatic, Netherlands, news, packaging, packaging news, red, retail, review, screen print, Studio Kluif Leave a comment »
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and this year was responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single colour.
Packaging: Secret To Live
Posted: March 29, 2012 Filed under: Food & Drink, Packaging | Tags: Art, bottle, branding, condiment, design, food, graphic, Health, heart, identity, label, news, oil, Olive Oil, packaging, packaging news, review, richard baird, screen print, Secret to Live, sharing, Soporte Comunicación, typography Leave a comment »
Secret to Live is a brand of olive oil infused with antioxidants and nutrients beneficial to the cardiovascular system. The packaging, designed by Valencia based Soporte Comunicación, utilises a minimal layout, a clinical colour palette and a heart/olive motif to visualise the active health benefits of the product.
Packaging: Ocean Premium Vodka
Posted: March 16, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Alexey Seoev, bottle, branding, design, Drink, gold, graphic, illustration, illustrative, logo-type, luxury, mermaid, news, ocean, packaging, premium, review, richard baird, russian, screen print, sea, ship, spirit, typography, Vodka Leave a comment »
Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.
Review on The Dieline: Absolut London
Posted: February 22, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, blue, bottle, British, cartoon, character, Drink, gorillaz, graphic, hand drawn, illustration, illustrative, label, London, loose, news, packaging, packaging news, premium, red, review, richard baird, rough, screen print, sketch, The Dieline, Vodka, white Leave a comment »
“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”
Click here to read my review of Jamie Hewlett’s illustrative packaging work for Absolut’s London edition of their ongoing ‘Cities’ series on The Dieline.
