Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
GR Communications is a London-based PR agency described as being made-up of a ‘close knit group of progressive and forward thinking experts’. Their visual identity, designed by independent brand, graphic and web design agency Ascend, captures the idea of unity, communication and creativity through a simple ligature detail, quotation marks and a diverse, vibrant but complimentary colour palette.
Triumph & Disaster is a new male skincare and accessory range created by Dion Nash that aims to unite the traditional grooming experience with the high quality, natural and scientifically formulated expectations of today’s market. The range’s packaging, developed by New Zealand based design studio DDMMYY, references and confidently brings the type-heavy, heraldic, structural and material choices of the past into the present with a contemporary consistency and a distinctive white on black colour palette.
Accents is a MX based home furnishing, lighting, interior design service and retailer established in 2005. Their new visual identity, created by design agency La Tortilleria to coincide with the brand’s sixth anniversary, is a wonderful and communicative union of die cut detail, sans serif and serif type, fine lines, uncoated and varnished textures and a simple monochromatic colour palette.
This week sees the launch of Barcelona-based brand and graphic design agency Lo Siento’s new visual identity. Created out-of-house by international studio Mucho, the solution blends a modern serif logo-type with a reductionist approach to letter-forms through reification and an industrial, hand-stenciled treatment across the business cards to visualise an unusual industrial and artisan design philosophy.
Gourmet Tucker will be a new deli located on Auckland’s Glenmore Road. Its identity, created by multi-disciplinary design agency Supply, delivers a dual sense of high-quality and affordability through an contemporary mixture of serif letter-forms, a bold contemporary ligature, block foil print treatment and a tactile uncoated substrate.