Elfar Adalsteins is an award-winning icelandic writer and director who has recently finished working with John Hurt on the short film Sailcloth. Elfar’s visual identity, developed by Wurtemberg for Campbell Hay, mixes the personal, contemporary and classic qualities of a single line weight monogram stacked like a vintage camera, the technical sensibilities of a tall but light typographical choice and the high quality craft cues of an uncoated substrate printed edge to edge with a metallic silver and featuring a subtle deboss detail.
As part of a wider, multi-product rebrand and packaging exercise, Stockholm-based design agency Silver developed the name, visual identity and pack solution for Delikatess Chips, a new four flavour, own brand range of crisps from Swedish retailer ICA, one of Northern Europe’s leading retail companies.
Based around the organic and geometric juxtaposition of a weathered brickwall and poster concept, featuring tall heavy type, a limited colour palette and simple line detail, the design manages to communicate a sense of hearty flavour and decent crunch with a slightly rustic, traditional and down-to-earth undertone. A contemporary and high quality matt varnish follows the current gourmet snack trend alongside a more conventional series of tints which reinforce flavour from a distance. The typesetting is not perfect but the tall character choice is stacked well and deliver a vertical contrast to the horizontal movement of the bricks.