BP&O – Logo, Branding, Packaging & Opinion by Richard Baird

Thoughts, opinions, reviews and news on logo, visual identity, brand and packaging design from around the world.

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Logo, Branding and Packaging: Agromundo

Posted: March 7, 2012 | Author: richardbaird | Filed under: Agriculture, Logos & Branding, Packaging | Tags: agricultural, Agromundo, anagrama, Art, black, bottle label, branding, clean, design, graphic, heart, label, leaf, logo, logo-mark, logo-type, manufacturer, news, opinion, packaging, packaging news, pesticides, review, richard baird, simple, stationary, turquoise, typography, white | 5 Comments »

Agromundo designed by Anagrama

Argromundo is a Mexico based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by independent design agency Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover.

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Branding & Packaging: Aloxia

Posted: March 2, 2012 | Author: richardbaird | Filed under: Art & Design, Logos & Branding, Packaging, Retail | Tags: Aloxia, Art, backs, bespoke, branding, clean, custom, design, earring, fashion, functional, graphic, high-street, identity, illustrative, jewellery, logo, logo-type, news, packaging, pattern, retail, richard baird, safe, simple, stationary, typography | 3 Comments »

Aloxia identity designed by Richard Baird

Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.

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Branding & Packaging: Hiro Saki

Posted: July 18, 2011 | Author: richardbaird | Filed under: Food & Drink, Logos & Branding, Packaging | Tags: alcohol, Art, branding, design, Drink, Hiro, identity, Japanese, logo, minimal, Monday Collective, news, packaging, review, saki, simple | 1 Comment »

Hiro-Sake

Hiro is an imported Japanese Saki that blends traditional and modern aesthetic styles with a compelling true story of samurai Hiroeman Takeda. New York based design agency Monday Collective was tasked with creating an identity and packaging solution that would convey the products high quality and position as the first premium saki product introduced onto the US market.

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The aim of BP&O is to share thoughts and opinions on branding and packaging from around the world. Articles are written by Richard Baird, a British freelance designer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival.

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