Branding and Packaging: Triticum
Posted: March 25, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bakery, Box, branding, Bread, design, graphic design, Lo Siento, packaging, spain, Stamp, Triticum, typography Leave a comment »Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.
Logo and Branding: Minke
Posted: February 14, 2013 Filed under: Art & Design, Logos & Branding | Tags: Art, Atipo, branding, Branding News, Business Card, craft, design, emboss, graphic, graphic design, identity, logo, logo news, logo-mark, logo-type, monochromatic, news, Print, print-finish, production studio, spain, stationary, texture, typography, uncoated, visual identity Leave a comment »Minke is a Spanish print production studio that favours ’analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes.
Their visual identity, developed by multidisciplinary design studio Atipo, reflects their services and philosophy through a union of traditional and contemporary material textures, print finishes and die cut detail across the collateral. A sharp juxtaposition of an abstract, geometric mark layered with subtle, slightly reaching brand expressions, the editorial flourish and friendly informality of an all lowercase, italic logo-type, the technological sensibilities of the iconography and the creative detail of the pattern work. Elements united by the restraint and timelessness of a monochromatic colour palette and the more recent energy of bright, spot colour highlights.
Logo and Branding: Calabuch
Posted: January 7, 2013 Filed under: Logos & Branding, Music, TV & Film | Tags: Art, artist, branding, Branding News, Business Card, design, director, graphic, graphic design, identity, illustration, label, labels, logo, logo news, logo-mark, logo-type, news, opinion, review, richard baird, spain, Spanish, stationary, typography, uncoated, visual identity Leave a comment »Calabuch is a Spanish-based agency that provides management and representative services to international actors, actresses and directors. The agency’s visual identity, developed by multidisciplinary design studio Tres Tipos Graficos, builds on a name created to evoke the Spanish and ‘golden age’ of fifties cinema through modernistic typography across the etched illustrative detail of a classic, hand-wound camera, a tactile collection of uncoated substrates and a bright but restrained two-tone colour-palette.
Logo and Branding: Algu
Posted: September 13, 2012 Filed under: Architecture & The Built Environment, Logos & Branding | Tags: Algu, architect, architecture, Art, branding, design, Francsesc Moret, graphic, graphic design, identity, interior design, logo, monogram, opinion, spain, typography 2 Comments »Algu is a Spanish architectural and interior design studio founded by Natalia Alonso Roger Guitart. Their identity, designed by independent freelance designer Francesc Moret, represents the collaborative and combined knowledge of the studio’s founders alongside the themes of craft and modernistic architectural practices through a simple monogram, lower-case logo-type, mixed fibre business cards and hand-stamped print treatment.
Logo and Branding: Lambe & Nieto
Posted: August 13, 2012 Filed under: Architecture & The Built Environment, Art & Design, Logos & Branding | Tags: Boscos, branding, Branding News, Business Card, design, emboss, graphic design, grey, identity, Lambe & Nieto, logo, logo news, logo-type, manilla, roundel, spain, substrate, translation, typography, uncoated, Valencia 2 Comments »Lambe & Nieto is a Valencia based company that provides translation services to clients in the fields of contemporary art, architecture, design and emerging technologies. Their new visual identity, created by multi-disciplinary design agency Boscos, mixes a logo-type, simple roundel, uncoated material choices and a hand-embossed finish to capture the professional but personal qualities of the brand and hint at the sectors they service.
Logo & Branding: Vibo
Posted: May 21, 2012 Filed under: Leisure & Tourism, Logos & Branding | Tags: Art, branding, Branding News, design, graphic, identity, illustration, logo, logo news, logo-type, saffron, spain, tourism, travel, typography, Vibo 3 Comments »Towards the end of 2011, Spanish high street travel agent Vibo (formally Viajes Iberia) began to roll out its new visual identity developed by international design consultancy Saffron as part of a new strategy to differentiate itself from an increasingly generic market place. Following this rebrand, Saffron has published some of the signage and printed collaterals that make up the visual identity system (alongside a new logo-type) that offers an imaginative alternative to conventional destination photography.
Review on The Dieline: San Miguel 1516
Posted: May 10, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Beer, design, design bridge, emboss, glass, graphic, news, packaging, packaging news, redesign, spain, Spanish, structural, The Dieline, traditional Leave a comment »San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.
Click here to read my review and share your own opinion of Design Bridge’s work for San Miguel on The Dieline.
More Crits from Richard Baird published on The Dieline
Logo and Branding: Evo
Posted: April 5, 2012 Filed under: Business, Banking & Finance, Logos & Branding | Tags: bank, banka, branding, Branding News, design, evo, Finance, financial product, graphic, identity, investment, logo, logo news, logo-type, Money, monochromatic, news, review, richard baird, saffron, spain, typography 2 Comments »March saw the launch of Evo, a new bank with a customer first proposition and over 120 planned branches across Spain. Evo’s identity, developed by international design agency Saffron, utilises a geometric and monochromatic approach to visualise a clear, honest and understandable banking practice and its single product offering.
Packaging In Brief: Dulces La Cartuja
Posted: February 10, 2012 Filed under: Food & Drink, Packaging | Tags: Jam, jelly, labels, news, packaging, preserve, reviews, Soporte Comunicación, spain Leave a comment »Spanish company Dulces La Cartuja, a manufacturer and exporter of jellies and jams to prominent gourmet stores in the US, has recently repackaged its range. Created by Valencia (Spain) based Soporte Comunicación in collaboration with Mibalia, the new labels, which replace a conventional ‘homemade’ script based design, more appropriately resolves the brand’s creative and experimental approach to the combination of high quality ingredients with a minimal, bold and scientific typographic approach.













