Branding and Packaging: Triticum

Triticum designed by Lo Siento

Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.

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Review on The Dieline: San Miguel 1516

San Miguel 1516 created by Design Bridge

San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.

Click here to read my review and share your own opinion of Design Bridge’s work for San Miguel on The Dieline.

More Crits from Richard Baird published on The Dieline

Crit - Just In Case on The Dieline    Crit - B Honey Cachaça    Crit - Rolling Words on The Dieline


Packaging In Brief: Dulces La Cartuja

Dulces La Cartuja

Spanish company Dulces La Cartuja, a manufacturer and exporter of jellies and jams to prominent gourmet stores in the US, has recently repackaged its range. Created by Valencia (Spain) based Soporte Comunicación in collaboration with Mibalia, the new labels, which replace a conventional ‘homemade’ script based design, more appropriately resolves the brand’s creative and experimental approach to the combination of high quality ingredients with a minimal, bold and scientific typographic approach.

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