These are the five projects I reviewed during May that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.