May’s Top 5 Projects
Posted: May 31, 2012 Filed under: Logos & Branding, Packaging, Top Five | Tags: branding, designers united, Designworks, identity, logo, logo-type, may, Oak, packaging, Quarterly Co., Reflect Lights, San Miguel 1516, Size, Spritmuseum, Stockholm Design Lab, top 5, typography, visual identity Leave a comment »
These are the five projects I reviewed during May that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Branding In Brief: Spritmuseum
Posted: May 23, 2012 Filed under: Leisure & Tourism, Logos & Branding | Tags: branding, Branding News, gallery, identity, logo, logo news, logo-type, museum, Spritmuseum, Stockholm, Stockholm Design Lab, Sweden, typography, Vodka 2 Comments »
Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.
