Logo and Branding: Sweet Greek

Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the very loose, hand rendered and personal qualities of a logo-type and monogram with ancient, classically illustrated meats, olives and laurel wreathes. Executed across a tactile, uncoated board with craft treatments such as string, stickers and the texture of a hand stamped print finish with a single, economical, cobalt blue – reminiscent of china dining sets and the national flag – these elements convey a culinary honesty ideally representative of authentic, Greek products made from simple, local and good quality ingredients.

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