Logo, Branding and Packaging: Patchett’s
Posted: July 20, 2012 Filed under: Food & Drink, Packaging | Tags: artisan, branding, confectionary, craft, design, Designers Anonymous, food, gourmet, graphic design, handcraft, handmade, logo, logo-type, marshmallow, packaging, sweets, typography 6 Comments »
Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.
Branding and Packaging: Bermellón
Posted: July 18, 2012 Filed under: Food & Drink, Logos & Branding | Tags: anagrama, Bermellón, branding, confectionary, design, fluorescent, graphic design, identity, logo, logo news, neon, packaging, sweets, treats Leave a comment »
Bermellón is a Mexican confectionery shop that specialises in the premiumisation of traditional spicy treats typically sold on street markets. The shop’s identity and packaging, designed by Anagrama, fuses a bold and intense fluorescent colour palette with the fine detail and craft qualities of an adhesive label.
Branding and Packaging: Caramela
Posted: July 3, 2012 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: anagrama, Art, Boutique, branding, Caramela, design, gotham, logo, logo-type, Mexico, Monterrty, packaging, stationery, sweets, Tradition, treats, typography Leave a comment »
Caramela is a Monterrty (MX) based chocolate boutique and caterer that creates traditional treats inspired by European pastries. Their identity, designed by independent design agency Anagrama, is an unusual but striking mix of a sweet neon pink and clinical white, a subtle 80′s retro-fashion polkadot pattern, the practical/industrial and craft aesthetic of an unbleached and uncoated substrate, adhesives and white screen print, finished with a simple but contemporary Gotham logo-type.
Packaging In Brief: The Sour Patch Kids
Posted: April 19, 2012 Filed under: Food & Drink, Packaging | Tags: candy, characters, children, confectionary, design, fun, graphic, illustrative, in brief, Landor, news, packaging, packaging news, playful, review, silhouettes, Sour Patch Kids, sweets, typography 2 Comments »
I thought I would break from the contemporary simplicity of BP&O’s usual articles with a brighter and more playful packaging project led by Landor’s creative director Dale Doyle.
The Sour Patch Kids is a US brand of confectionary created by Paul Mihalick in the early days of soft sugar-coated candy and now owned by Cadbury Schweppes. The brand’s new packaging and visual identity replaces the dated illustrated characters of the original and draws on the products iconic and nostalgic silhouette to create a solution that hints at a new world inhabited by sweets.
Branding: SugarSin
Posted: May 12, 2011 Filed under: Food & Drink, Logos & Branding, Retail | Tags: branding, candy, design, identity, logo, London, packaging, sugarsin, sweet shop, sweets 2 Comments »
SugarSin will be a modern sweet shop experience opening in central London later this year, billed as ‘non-traditional’ their brand identity was undertaken by UK based design agency &Smith who developed a more sophisticated retail proposition for both adults and children.
