Clifton Arms is a hotel, restaurant, bar and brasserie situated within a grade two listed building at the heart of the UK seaside town of Lytham. The hotel has a rich heritage dating back to 1794 which includes a location change from Clifton Street to West Beach in 1840 and the reception of high profile guests such as Winston Churchill and The Beatles. Following a recent renovation, Preston based creative agency Wash, drawing inspiration from the hotel’s past, developed a new visual identity that includes a revised coat of arms, weighty slab serif logo-type and a warm copper colour palette.
Brownies Atelier is a Lima based business, run by Christel Krumdiek, that produces ﬁnely ﬂavoured and handcrafted brownies. Packed in uniquely designed boxes the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I, Richard Baird, was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products while positioning the brand as a sophisticated alternative to the typically cakey Peruvian brownie.