Review on The Dieline: McGrath’s
Posted: June 14, 2012 Filed under: Food & Drink, Packaging | Tags: ale, Art, Beer, craft, design, Heritage, label, larger, opinion, packaging, racing, review, richard baird, The Dieline, Tradition Leave a comment »
McGrath’s is a range of premium ales created by Clanconnel, a Northern Irish microbrewery that specialises in natural, high quality, handcrafted beers produced through a combination of traditional and artisan techniques with a modern twist. The ale’s visual identity and packaging solution, recently redeveloped by specialist design agency Drinksology, was inspired by the famous 19th Century greyhound, Master McGrath, and his racing successes. Drinksology’s design boldly appropriates a regional racing legend and mixes it with typographical blend of old and new, a traditional pub sign layout, iconic greyhound illustration and a tactile substrate with edging detail to draw together the regional, handcrafted qualities of the ale and develop a sense of brand heritage to capture Clanconnel’s 180 year old brewing techniques.
Click here to read my review and share your own opinion of McGrath’s on The Dieline.
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Review on The Dieline: Dandelion Chocolate
Posted: June 1, 2012 Filed under: Food & Drink, Packaging | Tags: chocolate, design, gold foil, graphic, opinion, packaging, review, The Dieline Leave a comment »
Established in 2010 by Cameron Ring and Todd Masonis, Dandelion Chocolate is a San Francisco based bean-to-bar manufacturer. Their first three products, Ocumare – Venezuela, Sambirano – Madagascar and Columbia (named after the regions and countries from which the raw beans are sourced) each contain 70% cocoa that has been roasted, cracked, sorted, winnowed, ground, conched, tempered and packed by hand in small batches. Designed by Caleb Everitt and illustrator Anthony Ryan, the packaging treatment reflects the handcrafted production techniques, limited run and high product quality with distinctive, practical and tactile artisan material combination, a typographic narrative style and a block foil print finish.
Click here to read my review and share your own opinion of Dandelion Chocolate on The Dieline.
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Review on The Dieline: Founderscard
Posted: May 22, 2012 Filed under: Packaging | Tags: Founderscard, opinion, packaging, review, richard baird, The Dieline Leave a comment »
Founderscard is a Manhattan based international, invitation-only community, developed to support and reward innovation and entrepreneurship through access to exclusive networking events and lifestyle benefits provided by leading brands.
Click here to read my review and share your own opinion of Founderscard on The Dieline.
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Review on The Dieline: Prometheus Springs
Posted: May 17, 2012 Filed under: Food & Drink, Packaging | Tags: alchemy, Art, design, Drink, graphic, juice, opinion, packaging, packaging news, Prometheus Springs, review, science, The Dieline Leave a comment »
Prometheus Springs is a new brand of ‘elixir’ that blends capsaicin, the chemical component that gives chilli its heat (and believed to have numerous health benefits), with fruit, pepper and lychee wasabi to create an unusual and fiery range. Based around the theme of alchemy, the packaging solution fuses the high quality, traditional design cues of serif typography, a simple natural colour palette and oval layout with layers of archaic symbolism.
Click here to read my review and share your own opinion of Prometheus Springs on The Dieline.
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Review on The Dieline: San Miguel 1516
Posted: May 10, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Beer, design, design bridge, emboss, glass, graphic, news, packaging, packaging news, redesign, spain, Spanish, structural, The Dieline, traditional Leave a comment »
San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.
Click here to read my review and share your own opinion of Design Bridge’s work for San Miguel on The Dieline.
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Review on The Dieline: Just In Case
Posted: May 1, 2012 Filed under: Packaging, Self Promotion | Tags: branding, design, Drink, end of the world, graphic, Just In Case, Menosunocerouno, news, packaging, packaging news, review, richard baird, The Dieline, typography Leave a comment »
Just In Case is an end-of-the-world survival kit and self promotional gift created by Mexico based advertising and brand design studio Menosunocerouno. Click here to read my review and share your own opinion of Menosunocerouno’s self promotional piece on The Dieline.
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Review on The Dieline: B Honey Cachaça
Posted: April 23, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, B Honey Cachaça, bottle, branding, Brazil, case, design, Drink, graphic, honey, news, packaging, packaging news, review, richard baird, The Dieline Leave a comment »
‘B’ is a new premium Cachaça, a popular Brazilian liquor made from fermented sugarcane juice, that has been infused with honey and lime. The brand, co-founded by Formula 1 driver Nelson Piquet Jr., commissioned Raimundo Favacho and Patricia Ebner of San Francisco based advertising agency Pereira & O’Dell to develop a packaging solution, based around a ‘sting shot’ theme, that would deliver a sophisticated and elegant brand experience right through to consumption.
Click here to read my review and share your own opinion of Pereira & O’Dell’s packaging design for B Honey Cachaça, on The Dieline.
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Review on The Dieline: Rolling Words
Posted: April 12, 2012 Filed under: Leisure & Tourism, Packaging | Tags: critique, graphic, lyrics, music, news, packaging, packaging news, rap, review, richard baird, Rolling Words, smoking, Snoop Dogg, The Dieline Leave a comment »
Rolling Words, designed by San Francisco based advertising agency Pereira & O’Dell , is a smokable songbook created to promote rapper Snoop Dogg’s latest product, a range of Kingsize Slim rolling papers.
Click here to read my review and share your own opinion of Pereira & O’Dell’s work for Snoop Dogg’s latest product packaging, Rolling Words, on The Dieline.
Review on The Dieline: Alex James Concept
Posted: March 28, 2012 Filed under: Food & Drink, Packaging | Tags: Alex James, Art, artisan, cheese, child, concept, custom, design, Dzine Mafia, food, gourmet, graphic, logo-type, news, packaging, review, richard baird, speciality, The Dieline, typography Leave a comment »
Dzine Mafia is a website dedicated to the conceptual exploration of alternative packaging solutions to current retail products. For the site’s second experiment, they tackled UK based artisan cheese brand (and Blur bassist) Alex James’ new supermarket range created exclusively for Asda. Dzine Mafia’s concept boldly substitutes the reserve, format and geometry of consultancy Aesop’s design in favour of a loud conversational and non-format approach.
Click here to read my review and share your own opinion of Dzine Mafia’s packaging concept on The Dieline.
Review on The Dieline: Sunnyside Farms
Posted: March 21, 2012 Filed under: Food & Drink, Packaging | Tags: Art, birds, carton, design, Drink, Family, farming, good, graphic, Health, illustration, illustrative, juice, milk, news, next, packaging, packaging news, pepsi, retail, review, richard baird, The Dieline Leave a comment »
Established in 1981 Sunnyside Farms, part of Super Store Industries, is a producer and distributor of fresh milk and fruit products to the states of California and Nevada. They approached San Francisco based design agency Murray Brand Communications to develop “a new look that communicates fresh, friendly and local without using a cliche farm scene.”
Click here to read my review and share your own opinion of Sunnyside Farms’ new packaging on The Dieline.
