Logo and Branding: Riksteatret

Established in 1948 and performing on roughly 200 stages, Riksteatret is the national touring theatre of Norway currently directed by actress and politician Ellen Horn. This month sees the launch of Riksteatret’s new visual identity created by multidisciplinary design consultancy Bleed. Based around the concept of a poster and executed as a smart expanding and contracting visual device, the identity creates an interesting border for the theatre’s posters, programmes and stationery with a modernistic egalitarian sense of inclusivity.

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