Branding and Packaging: Caramela
Posted: July 3, 2012 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: anagrama, Art, Boutique, branding, Caramela, design, gotham, logo, logo-type, Mexico, Monterrty, packaging, stationery, sweets, Tradition, treats, typography Leave a comment »
Caramela is a Monterrty (MX) based chocolate boutique and caterer that creates traditional treats inspired by European pastries. Their identity, designed by independent design agency Anagrama, is an unusual but striking mix of a sweet neon pink and clinical white, a subtle 80′s retro-fashion polkadot pattern, the practical/industrial and craft aesthetic of an unbleached and uncoated substrate, adhesives and white screen print, finished with a simple but contemporary Gotham logo-type.
Review on The Dieline: McGrath’s
Posted: June 14, 2012 Filed under: Food & Drink, Packaging | Tags: ale, Art, Beer, craft, design, Heritage, label, larger, opinion, packaging, racing, review, richard baird, The Dieline, Tradition Leave a comment »
McGrath’s is a range of premium ales created by Clanconnel, a Northern Irish microbrewery that specialises in natural, high quality, handcrafted beers produced through a combination of traditional and artisan techniques with a modern twist. The ale’s visual identity and packaging solution, recently redeveloped by specialist design agency Drinksology, was inspired by the famous 19th Century greyhound, Master McGrath, and his racing successes. Drinksology’s design boldly appropriates a regional racing legend and mixes it with typographical blend of old and new, a traditional pub sign layout, iconic greyhound illustration and a tactile substrate with edging detail to draw together the regional, handcrafted qualities of the ale and develop a sense of brand heritage to capture Clanconnel’s 180 year old brewing techniques.
Click here to read my review and share your own opinion of McGrath’s on The Dieline.
More Crits from Richard Baird published on The Dieline
Branding: Paisaje Cultural Cafetero
Posted: June 2, 2011 Filed under: Agriculture, Packaging | Tags: Argiculture, Coffee, Columbia, Culture, design, Paisaje Cultural Cafetero, Tradition 4 Comments »
Paisaje Cultural Cafetero is an organisation that supports a number of coffee growing areas and heritage sites around Colombia’s central and western foothills of the Cordillera de los Andes. Their new identity developed by Columbian designer Jaime Cadavid characterises the natural, cultural and architectural significance of the area.
