Czech brewer Velkopopovický Kozel have recently launched a limited edition packaging solution for their tinned light beer. Created by Ukraine-based studio Yurko Gutsulyak, the design unites regional and national illustrative detail across a wood print and light tissue wrap neatly conveying tradition, craft, heritage and provenance in a unique and distinctive way.
Batishta is a Moscow-based musician who originally began his career with electronic rap group Band’eros. Following a recent split and seeking to establish a solo career, Batishta commissioned design agency The Bakery to develop a new visual identity, website and CD packaging solution for his 5010 album that would position him as a modern urban gentleman and reflect his ‘established celebrity, rooted in street culture and hip-hop’.
Following the recent trend for retro flavoured soft drinks, Crabbie’s, a company known for its alcoholic ginger beers, has, for this autumn, added ‘Scottish Raspberry with Ginger’ and ‘Lemon with Ginger’ alongside the ‘Traditional Cloudy Ginger Beer’ to its non-alcoholic portfolio. The packaging solution mixes etched illustrative detail and fine line flourishes, broadly spaced upper and lowercase serif typography, a gold spot colour treatment across a white label and applied to the brand’s familiar dark glass and raised features of the structural design. It is a combination that successfully reinforces Crabbie’s craft proposition, communicates the traditional flavour profiles of the drinks and differentiates the range from the darker, foil design of the alcoholic varieties.
Triumph & Disaster is a new male skincare and accessory range created by Dion Nash that aims to unite the traditional grooming experience with the high quality, natural and scientifically formulated expectations of today’s market. The range’s packaging, developed by New Zealand based design studio DDMMYY, references and confidently brings the type-heavy, heraldic, structural and material choices of the past into the present with a contemporary consistency and a distinctive white on black colour palette.
San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.
More Crits from Richard Baird published on The Dieline
Russian North is a new vodka product owned and distributed by Ukrainian based Global Spirits and developed for the russian market. The products branding and packaging was undertaken by international design studio Art Lebedev and blends traditional northern iconography with modern structural design techniques.
Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.
I wrote about this re-brand last week and since then it seems the project has moved towards a far more premium aesthetic dropping some of the more traditional illustrated elements in favour of a conventional beer brand approach; drops of water, wheat, hops and coins etc. (still looks great). Read the original article here.
Volim is a high quality brand of honey produced in a small Serbian village using traditional recipes and produced in limited volumes. The brand’s name, identity and packaging was developed by Prague based design agency Kitchen and captures a rural and idyllic setting with a series of warm illustrations.