Logo and Branding: Spoorbeeld
Posted: October 25, 2012 Filed under: Logos & Branding, Transport & Logistics | Tags: Amsterdam, branding, communication, cut, detail, graphic design, guidelines, identity, infrastructure, Lava, logo, logo-type, news, publication, stencil, transport, typography, visual identity Leave a comment »
Spoorbeeld is a on-line document, created by Bureau Spoorbouwmeester, that outlines the design policies of Dutch railway infrastructure from the perspective of the traveler and provides legal guidance to both government and the private sectors. Spoorbeeld’s identity, visual language, stationery and digital presentation, developed by Amsterdam-based graphic design studio Lava, mixes industry, utility and accessibility through a flat colour palette, modular, stencil cut logo-type and simple digital tablet-based format.
Branding: HOP
Posted: May 19, 2011 Filed under: Logos & Branding, Transport & Logistics | Tags: Auckland, branding, city, design, hop, identity, logo, transport 7 Comments »
HOP is an electronic card based ticketing solution introduced by Auckland Transport and developed to simplify payment across all of its public transport services. The branding and marketing campaign was designed and implemented by Designworks a full service design agency with offices in Auckland, Wellington and Christchurch, New Zealand.
Logo and Branding: Norwegian Shipowners’ Association
Posted: May 18, 2011 Filed under: Architecture & The Built Environment, Logos & Branding, Transport & Logistics | Tags: Art, branding, design, graphic design, identity, logo, logo news, Neue, news, Norwegian, Norwegian Shipowners' Association, sea faring, ship building, Shipping, transport Leave a comment »
Norwegian Shipowners’ Association is a group of businesses that employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s identity, created by Oslo based design agency Neue (famous for their interactive Visit Nordkyn work), captures the open sea and sense of knowledge and experience with a simple two tone square and classic serif typeface.
