Towards the end of 2011, Spanish high street travel agent Vibo (formally Viajes Iberia) began to roll out its new visual identity developed by international design consultancy Saffron as part of a new strategy to differentiate itself from an increasingly generic market place. Following this rebrand, Saffron has published some of the signage and printed collaterals that make up the visual identity system (alongside a new logo-type) that offers an imaginative alternative to conventional destination photography.
Mal de Mar is a San Pedro, MX based business and on-line journal where art, design, architecture, photography and travel combine. The journal’s new identity, developed by ‘supermodernist’ design agency Face, captures and binds the timeless pursuit of knowledge and experience through travel and culture with that of the modern technological world with a contemporary fusion of light, symmetrical and consistent line work and the classic sensibilities of a broadly spaced serif logo-type.
Eurostar is a high speed train service through the channel tunnel linking London, Paris and Brussels, owned by Eurotunnel it was opened in 1994. With expected growth this year through acquisitions and line extensions Eurostar have announced that they will be re-branding the service to suitably reflect this new expansion.
Kumuka (meaning ‘the beginning of a journey’) is a travel company established in 1983 that provides over 450 different trips for adventurous families and group parties. They operate tours in over 75 countries with a mission to provide people with the opportunity to “experience their holiday to the maximum”. This week sees the introduction of their new logo designed to better capture the adventure and diversity of the trips they provide.