As well as providing space, Storyline - Norway’s largest film studio – offers a wide range of services which include, but are not limited to, set building, lighting, VFX, audio and video post production as well as costume and equipment rental. Developed by Work In Progress, Storyline’s visual identity brings together the classic flourish of a script, the humanist qualities of hand drawn detail, a sense of practicality in the choice of secondary typeface and interior colour, and the spacial consideration and practical effects of the photography. Bound by the energy of a bright colour palette, the identity manages to deliver a multi-faceted but cohesive solution that is distinctive and communicative.
Newscope Films is an independent, UK-based producer of feature films, television programmes and micro-budget movies for an international market. United by their mission to develop innovative, highly conceptual and original genre films, multi-disciplinary design agency Karoshi created a ‘progressive new identity solution which would capture this brand spirit whilst remaining accessible to a broad audience’.
Gorilla is a production house considered to be Wales’ largest provider of editing, mixing, grading and vfx services to the broadcast market. Gorilla recently underwent a brand identity transformation led by Cardiff-based Smörgåsborg, a firm that specializes in branding, strategy, and art-direction.
Guest Opinion written by Anthony Lane
Channel Four is a UK based commercial broadcaster established in 1982. Following its recent rebrand of two of its other digital channels, More4 and 4Music, which looked to introduce an on-line and social media component, the broadcaster will introduce a new service called 4seven in a similar exercise that “will show the most popular content from the last seven days – chosen through social media and direct requests – to allow consumers to catch up without having to go online.” – Taken from The Drum
I love Channel Four’s continued reinterpretation of its classic identity originally designed during the early 90′s and how this has been translated across its various services. The 4seven logo-mark, designed by London based Magpie Studio, retains much of the dimensionality of the Channel’s primary logo and its +1 service while delivering a very simple analogous ‘spin’ on the new way of defining future televisual content. I am delighted that this did not succumb to any of the cliched visual devices associated with social media but does however rely on a fairly dull blue colour to define the seven, something I am very sure will look very different animated on-screen.
Read Channel 4′s press release here.
Following Channel Four’s recent rebranding of More4 in January they have turned their attention to their popular UK music channel, 4Music. This March, following the trend for more socially engaging TV channels, 4Music will launch a new visual identity system that will include a new logo and on-screen idents created by Box Tv.
My initial opinion was that, in its static form the new logo had lost a lot of the energy of the previous iteration but on reflection this two dimensional version has a far greater flexibility that once animated should recapture some of the lost dimensionality while delivering a more diverse and expressive set of brand personalities.
Read the full story and see one of the new TV idents on The Drum.
Following last Novembers news that UK channel More4 was being given a visual overhaul, today sees the launch of the complete identity system managed and designed by London based digital design agency ManvsMachine.
“The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.”
“Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.”
-Taken from the ManvsMachine website.
More4 is a UK digital television channel owned by Channel Four that reruns documentaries, drama and lifestyle programmes of its parent channel as well as broadcasting a number of original pieces. Yesterday it was announced that from January 2012 More4 will have a new identity developed by London based digital design agency ManvsMachine, dropping the single colour and organically animated four, in favour of a new, geometric and colourful logo-mark.
T In The Park is a weekend of live music established in 1994 and set up in a disused airfield near Balado, Scotland. Named after the key sponsor, Tennets, the BBC (due to advertising restrictions) needed to independently brand the televised coverage of the event and approached Glasgow based studio Graphical House to develop an alternative identity.
The Guild is a TV animation and VFX design service that has worked on a wide range of projects providing assets for Gorillaz and Channel 4′s E4 (UK). They approached Berg to develop a new identity that could represent the broad and individual talents of its collaborators and the variety of services they provide.