Logo News: 4seven

Channel Four is a UK based commercial broadcaster established in 1982. Following its recent rebrand of two of its other digital channels, More4 and 4Music, which looked to introduce an on-line and social media component, the broadcaster will introduce a new service called 4seven in a similar exercise that “will show the most popular content from the last seven days – chosen through social media and direct requests – to allow consumers to catch up without having to go online.” – Taken from The Drum

I love Channel Four’s continued reinterpretation of its classic identity originally designed during the early 90′s and how this has been translated across its various services. The 4seven logo-mark, designed by London based Magpie Studio, retains much of the dimensionality of the Channel’s primary logo and its +1 service while delivering a very simple analogous ‘spin’ on the new way of defining future televisual content. I am delighted that this did not succumb to any of the cliched visual devices associated with social media but does however rely on a fairly dull blue colour to define the seven, something I am very sure will look very different animated on-screen.

Read Channel 4′s press release here.