Logo and Branding: One Planet Living
Posted: February 18, 2013 Filed under: Environment, Logos & Branding | Tags: Art, branding, Branding News, brochure, Demian Conrad Design, design, environment, graphic, graphic design, identity, logo-type, news, one planet living, opinion, Print, review, screen print, substrate, typography, unbleached, uncoated, visual identity, white 1 Comment »
One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.
Branding and Packaging: Toni’s Eierlikoer
Posted: February 10, 2013 Filed under: Food & Drink, Packaging | Tags: Austria, design, earthy, eggs, free range, hand written, moodley, natural, organic, packaging, script, Toni's Eierlikoe, unbleached, uncoated Leave a comment »
Toni’s is an Austrian organic egg brand owned and run by Toni Freilandeier. As part of an increasing product diversification – with eggs still firmly at the core - brand and strategic design agency Moodley recently developed the packaging for Toni’s Eierlikoer, a vanilla and egg liqueur in a flip-top bottle and packed in an uncoated, unbleached box with a screen-printed finish.
Logo and Branding: Milieu Property
Posted: January 30, 2013 Filed under: Architecture & The Built Environment, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, graphic, graphic design, guest opinion, Hi Ho, identity, logo-type, Milieu, news, opinion, packaging news, review, rubber band, Shaughn McGurk, stationary, typography, unbleached, uncoated, visual identity Leave a comment »
According to Studio Hi Ho, the branding and communications partnership responsible for this project, Milieu Property is a Melbourne-based ‘boutique developer with an emphasis on creating spaces of influence’. The moniker ‘Milieu’ immediately positions the brand at the cerebral end of the property development spectrum. Indeed, for those without a thesaurus brain, the highfalutin’ vocabulary is even explained on the minimal website.
Do the graphics live up to the name? For me, Studio Hi Ho appears to have risen to the challenge. Interpreting Milieu as a ‘mix of complementary opposites’ has allowed them to play with juxtapositions: in typography; in imagery; and in the choice of substrate.
Guest Opinion written by Shaughn McGurk
Packaging: Cha Ren More
Posted: August 21, 2012 Filed under: Self Promotion | Tags: design, earthy, graphic design, half-tone, hand wash, oils, packaging, packaging news, tea, typography, unbleached, uncoated Leave a comment »
Cha Ren More is a new natural hand wash made from the oils of cooked and ground organic tea leaves using time-honoured methods. The product’s packaging, created by Taiwan based Victor Design, reflects the elemental plant-based ingredient, the traditional and handcrafted production technique and an earthy organic proposition through a simple combination, and practical qualities of a tactile, uncoated and unbleached material choice, adhesive label, a very nice half-tone print treatment, classic serif and traditional Chinese characters.
Packaging: The Dirty Apron Delicatessen
Posted: July 4, 2012 Filed under: Food & Drink, Packaging | Tags: deli, delicatessen, food, Glasfurd & Walker, gourmet, packaging, packaging news, The Dirty Apron, typography, unbleached, uncoated, Vancouver 4 Comments »
The Dirty Apron is a cooking school, grocer, gourmet delivery service, caterer and delicatessen located in the Crosstown district of Vancouver, that offers, alongside cookery courses, hot lunches, sandwiches and take-home meals, deli meats, organic milk and eggs, local cheeses, fresh flowers and specialty products.
The delicatessen’s packaging and promotional items, which include bread and shopping bags, gift and lunch boxes, product labels and tags, were created by Multidisciplinary design agency Glasfurd & Walker and utilise a neat combination of uncoated, unbleached substrates, string, a single colour print treatment, tape, wax seal and stamp detail to deliver a traditional craft based aesthetic that has an open honest proposition with a local farmers market sensibility. A mixed typographic approach delivers individual personality alongside conventional communication while illustrated details, borders and ribbons suggest heritage, knowledge and experience. Its execution is solid throughout and neatly reflects traditional values with contemporary quality and consistency.
Communication: Ray Lemon
Posted: November 16, 2011 Filed under: Logos & Branding | Tags: Art, Bars, Pubs, Cafes, Restaurants & Delis, communication, design, dining, event, fine, identity, logo, materials, Print, review, typography, unbleached, uncoated, utilitarian Leave a comment »
Ray Lemon is a bar located in the city of Heilbronn, Germany. As part of the monthly event ‘Menu in Yellow’, a four course fine dining menu, Stuttgart based design agency Leib Und Seele were commissioned to develop the communication materials for the event that could resolve the bars vivid and industrial themes with a delicately crafted gastronomical experience.
