Addition, a new Australian digital development group, recently commissioned graphic design studio Thought Assembly - formally Studio Verse, the agency behind Addition director Zann St Pierre’s personal logo-mark – to develop a visual identity and stationery solution.
Based around a generously spaced logo-type built from consistent, single line weight sans-serif characters with unusual cuts and omissions – an abstraction that leaves room for ‘addition’ – delivers a proprietary twist to a familiar neutrality with a underlying sense of construction that alongside a grid detail, could form the basis of something a little more expansive in the future. A neat triplex business card made from a tactile, uncoated, navy blue material choice with a white through the centre and a blind emboss, tempers the ‘unfinished’ and conceptual nature of the logo-type with a corporate professionalism and the technological subtlety of an electric blue print treatment on the reverse.
Marks is a Geneva-based multidisciplinary design studio that specialises in delivering contemporary graphic communication solutions to corporate business, institutions and the luxury goods and industrial art sectors. Their visual identity, a reverse, uppercase italic logo-type with a consistent line weight, humanistic sans-serif detail, decent spacing and neat parallel diagonal strokes. Now features across a new stationery set that, through a really nice combination of weighty, warm and cold grey, uncoated material choices with a contrasting, high quality, gloss black foil print treatment, large point size and plenty of space, deliver an urban and subtle craft backdrop to the confident consistency and slightly unconventional qualities of the type.
Tegn_03 is a Norwegian, multidisciplinary, architectural design studio that, through inclusive methods, process-oriented and competent project management, deliver holistic solutions that encompass the fields of architecture, planning and landscape, to large clients across Scandinavia. Their visual identity, developed by Neue, draws together the themes of technical knowledge, structure, connections, collaboration and creativity through neutral typography, a modular and expanding geometric pattern, tactile and reflective print finishes, ample white space and the more unusual, playful addition of colour and the engagement of an interactive image generator.
Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience – under his previous agency And – with large, international businesses such Sony Music, Billabong, Stussy and Warner Music. The studio’s visual identity - an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight – has a reductionist quality with the underlying qualities of a logic game or mind map. Its expanded letter-forms – isolated by generous spacing but collectively united by the container – establish a simple, proprietary value that perhaps reflects the arrangement or coming together of external sources – be that information or experience – into a single and cohesive resolution.
Manor Studio is a Singapore-based architectural and spatial design practice serving both commercial and residential clients, while its sister company, Manor Properties, specialises in development and investment. To accommodate this duality design agency Manic created a visual identity solution that fuses a set of logo-types – ‘subtly accented by the mathematical symbol for exponentiation’ – with a grid-based pattern device, two uncoated, dyed material choices and a reflective print finish across the stationery.
Level Improvements is a small-scale builder that possesses, in the words of Hi Ho – the studio responsible for their new identity – a characteristic often lacking in others in their field — a high level of craft and attention to detail. To reflect these values, Hi Ho developed a ‘easily managed and straight talking’ visual identity solution that leverages the similarities between an uppercase L and a carpenter’s square – a measure of straightness and a steady hand – and isolates it with a typographical quirk to convey both continued consistency and a sense of individuality that distances it from other unreliable services.
One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.
Minke is a Spanish print production studio that favours ’analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes.
Their visual identity, developed by multidisciplinary design studio Atipo, reflects their services and philosophy through a union of traditional and contemporary material textures, print finishes and die cut detail across the collateral. A sharp juxtaposition of an abstract, geometric mark layered with subtle, slightly reaching brand expressions, the editorial flourish and friendly informality of an all lowercase, italic logo-type, the technological sensibilities of the iconography and the creative detail of the pattern work. Elements united by the restraint and timelessness of a monochromatic colour palette and the more recent energy of bright, spot colour highlights.
Massproductions is a Stockholm-based furniture company – established in 2009 by designers Chris Martin and Magnus Elebäck – that develops ”high quality, tactile furniture in a modernist spirit’. The firm’s visual identity, developed by creative branding and communication agency Britton Britton, neatly mixes a structural, typographical authority with craft textures and confidently appropriates an upholstered colour palette of the past.
K2LD is a small Melbourne-based architectural and interior design firm with a project history that includes individual private homes, community precincts, multi-unit developments and large-scale commercial projects. The firm’s identity, an abstract, structural and modular amalgamation of initials (check the ideation animation here), uncoated materials and a monochromatic colour palette - developed by brand and communication studio Hi Ho - unapologetically embraces the established and reductionist cues of the industry.