Logo and Branding: Onsagers
Posted: May 28, 2012 Filed under: Art & Design, Business, Banking & Finance, Logos & Branding | Tags: Art, branding, Branding News, design, graphic, identity, intellectual property, IP, logo, logo news, logo-type, opinion, Oslo, review, stationery, stencil, typography, Uniform, utilitarian Leave a comment »
Onsagers is an Oslo based consultancy that specialises in the protection of intellectual property through patents, trademarks, design and law. Since its establishment in 1945 Onsagers has grown, aided by merger with Defensor in 1997, to become one of Norway’s leading IPR firms. Its new identity, developed by brand and packaging design agency Uniform earlier this year, is a simple but bold combination of a mono-line weight logo-type, icons and a striking, authoritative, white, black and bright yellow colour palette.
Packaging In Brief: Aronia
Posted: March 26, 2012 Filed under: Food & Drink, Health, Fitness & Beauty, Packaging | Tags: Aronia, berries, black, cordial, design, Drink, energy, food, gold foil, graphic, Health, illustration, illustrative, label, logo-type, luxury, news, organic juice, packaging, premium, typography, Uniform, well being, Work In Progress Leave a comment »
Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.
“Aronia is a wild plant from North America, much used as ornamental shrub in European gardens. It has black berries with extremely high levels of antioxidants, two times more than blueberries. North America Indians used the juice from Aronia as medicine. There are many theories on the positive effects of antioxidants. The design is inspired by “patent medicine” from late 17th century America.”
- Taken from the Work In Progress website.
