Design agency Essen have recently completed a packaging and rebranding project for TANGENTGC, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works quite well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product – appropriately placed at the centre of each label.
Simplified Sending is a complete package and post solution from New Zealand’s postal authority that simplifies the process of sending parcels to anywhere in the country. Created by Designworks the result is an interesting mix of utilitarian functionality, contrasting illustrative flourish and a monochromatic colour palette that takes the expected black on white print treatment and confidently inverts it.
Onsagers is an Oslo based consultancy that specialises in the protection of intellectual property through patents, trademarks, design and law. Since its establishment in 1945 Onsagers has grown, aided by merger with Defensor in 1997, to become one of Norway’s leading IPR firms. Its new identity, developed by brand and packaging design agency Uniform earlier this year, is a simple but bold combination of a mono-line weight logo-type, icons and a striking, authoritative, white, black and bright yellow colour palette.
Since my last rebrand, carried out in 2008, I have completely changed my processes, the style of work I do and now spend a lot of time writing and reviewing design for BP&O. As such I did not feel my current identity was truly representative of where I am today so have developed a new solution which is far more on target.
SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
Ray Lemon is a bar located in the city of Heilbronn, Germany. As part of the monthly event ‘Menu in Yellow’, a four course fine dining menu, Stuttgart based design agency Leib Und Seele were commissioned to develop the communication materials for the event that could resolve the bars vivid and industrial themes with a delicately crafted gastronomical experience.
Moxham is the fashion label of designer and MA student Madeleine Moxham. Under the maxim ‘wearable construction’ her new identity designed by London based The Consult emphasises the geometric and utilitarian nature of her work through an unusual and unique MX monogram.